Recently, at the 2022 Game Industry Annual Conference, Hypergryph CEO Huang Yifeng delivered a speech titled 'The World of Games and Games of the World.' He argued that when an authentic Chinese game gains recognition from overseas players, it constitutes a positive 'cultural export' (Wenhua Shuchu). Huang highlighted a specific anecdote: an Indonesian player who, during the pandemic, cosplayed as a character from *Arknights* to provide aid to others. He believes that this spirit of mutual support, which transcends borders, is a hallmark of the modern expression of Chinese culture. He reaffirmed that Hypergryph's internal consensus is that work created by a core Chinese team must be rooted in Chinese culture, while using universal methods to be understood by global players.
In addition, Huang outlined the company's efforts in animation production, global concerts, overseas publishing (such as *Arknights: Endfield*), and supporting university developers, stating that they will continue to cultivate the game ecosystem to make Chinese games a national cultural business card.
The speech sparked heated discussions in the NGA community. Some players interpreted it as a 'survival tactic' (求生欲), suggesting the underlying message is a plea to regulators to reduce rigid requirements for specific themes like traditional aesthetics, allowing teams more creative freedom. Other comments noted that, regardless of one's stance, games produced by Chinese teams serve as cultural exports, leading to debates about how different companies 'layer on cultural armor' (文化叠甲 - a slang term meaning to use cultural themes as a protective shield against criticism or regulatory pressure) to justify their operations.
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