Sunborn's Recruitment Article Praising 'Unstoppable Girls' Resurfaces — Players Roast: 'Every Penny You Spend Funds Their Agenda'

One recruitment PR piece blew up Sunborn's community reputation — again.

NGA users recently dug up an old recruitment article published by Sunborn Network (developer of the Girls' Frontline franchise). The article was centered around the theme 'They're F***ing Cool' — a full-on celebration of the company's female employees, positioning Sunborn as a champion of women in gaming. The problem? NGA players weren't buying it. Not even a little.

The comment section went scorched earth. One top reply reads: 'Some things are rotten from the root. This kind of HR naturally hires the same type of people who cluster together, gain discourse power, and then metaphorically defecate on the dinner table until everything's ruined — then they move on to poison the next company.' Another player delivered the most devastating one-liner: 'With these cool girls on board, business must be booming! So where'd all the revenue go??' — a direct jab at Sunborn's widely-known financial struggles.

Savvy commenters dug up another layer: Sunborn's March 8th International Women's Day article from the previous year. One user posted a screenshot with a pointed remark: 'The last few lines of their March 8th article actually said something right... but hearing it from Sunborn? That's weird. Very weird.' The implication is clear — the community sees these value statements as nothing more than corporate PR theatrics.

But the comment that truly set things ablaze came from user 保夫卡安德烈维奇 in Floor 6. They posted a screenshot and stated: 'Game characters being employee self-inserts (皮套) isn't unique to Sunborn — but being the ONLY company that proudly brags about it? That's all them.' In the gacha community, the relationship between fictional characters and their real-life creators is a perpetual minefield. Most studios keep quiet. Sunborn allegedly not only leaned into it but turned it into a branding flex — which players saw as an act of self-destruction.

By 2024, the article's age became its own punchline. 'Why haven't they posted anything like this this year? Got defined?' asked one user (using internet slang '被定义' — a meme about being labeled/cancelled). Another replied: 'Wait, this is from LAST year? That explains it — how would they even have the guts to post PR fluff like this with the state they're in now?' A third piled on: 'Can those illustrators still be "cool" this year? They're probably crying — word is they can barely make payroll.' — a pointed hint at Sunborn's alleged financial distress.

As for why gaming companies keep pushing this kind of messaging, one commenter offered a sobering take: 'Once a game studio gets infected with identity politics ideology, there's basically no coming out. Guess where all that missing production capacity went.' Another provided industry context: 'This comes from the Weibo illustrator circle's culture. Sunborn was basically the OG of turning illustrator idolization into a game studio — fans treating artists as the characters' actual parents became normalized long ago.'

And then there's the comment that went viral and crystallized the entire debate: 'Every single cent you spend on Sunborn becomes capital for their ideological crusade.' Extreme? Maybe. But it perfectly captures the fury of a significant chunk of Sunborn's playerbase — people who feel their passion and money aren't fueling better games, but corporate virtue-signaling campaigns they never asked for.