A Roundup of NetEase's Controversial Marketing Tactics

A user initiated a discussion on the community board, inviting others to compile a list of instances where NetEase products engaged in 'ambush marketing' (often referred to by the slang 'pengci', meaning intentionally provoking or clinging to a higher-profile entity for attention) against industry competitors.

Commenters joked that the official Weibo account of 'Justice Online' (Nishuihan) alone could fill a book with its controversial marketing stunts. Users recalled that 'Tianxia 3' was sued by JVR Music for unauthorized ticket giveaways to Jay Chou's concert, calling it a classic case of failing to learn from past mistakes. Other grievances included plagiarism accusations in 'Onmyoji Arena,' the suspicious similarity of the 'Dragon's Soul' game announcement to a famous dark fantasy game's CG, and the aggressive trend-chasing of 'Justice Online' mobile throughout its launch phase.