Naraka: Bladepoint Gives Away Legendary Emote to Commemorate Blizzard's China Shutdown; Netizens Call It 'Necrophilic' Marketing

Recently, 'Naraka: Bladepoint' announced a free giveaway of its first 'Legendary' rarity emote, 'Eternity,' with the slogan: 'Nothing lasts forever; we only wish him no regrets in the future.' The gesture is widely interpreted as a memorial to the shutdown of Blizzard's Chinese servers, with players noting the animation references the iconic cinematic where the Lich King strikes his sword into the ice.

However, the community reaction has been divided. Some netizens mocked the move as having 'ex-lover-remorse' vibes. Others bluntly accused developer NetEase of 'eating the corpse' of Blizzard—a slang term (chi shi ti) used to describe companies that opportunistically capitalize on a competitor's collapse. Many questioned the hypocrisy of the gesture, pointing out that NetEase's own service and user policy controversies remain unresolved, making this 'memorial' seem disingenuous and morally twisted.