Recently, NetEase's titles 'Tianxia 3' and the 'Tianxia' mobile game faced a PR disaster. The official team launched a sweepstakes offering Jay Chou's latest album and concert tickets to gain traffic, only to be publicly scolded by the music label for unauthorized use of the artist's IP.
Given the well-known bad blood between NetEase Cloud Music and Jay Chou regarding streaming rights, this promotion backfired spectacularly. Users pointed out that a commercial entity staging such a giveaway creates a false impression of an official partnership, potentially damaging the label's brand—or as commenters put it, they 'tried to ride the trend but hit a brick wall'.
The comment section is filled with mockery. Players are questioning the legality of the promotion and bringing up NetEase's infamous history of handling copyright expirations. Many found the spectacle of NetEase being publicly slapped down by the music label to be quite a 'shengcao' (cringeworthy/humorous) experience.
评论 (0)
暂无评论，来说两句吧！ 🍉