Bilibili CEO Claims 'Home Court Advantage' in Gaming — NGA Players Roast: 'Mobile Game Graveyard Says What?'

Chen Rui is at it again. In a recent public statement, the Bilibili CEO confidently declared that the platform holds a 'home court advantage' in gaming — claiming it hosts 'the highest quality game videos, the richest variety, and the densest concentration of gamers in China.' He unveiled a two-pronged strategy centered around 'stability' and 'innovation,' painting a picture of a thriving gaming business. NGA's response? One word: cringe.

Chen Rui's 'stability' thesis rests on two pillars: the 8-year-old Fate/Grand Order (FGO) and 7-year-old Azur Lane. He went full sentimental, talking about how 'after playing FGO for 8 years, it becomes part of your life — your conversations with friends revolve around it,' and expressed confidence in 'smoothly operating it into its tenth year and beyond.' He even flexed that he personally plays FGO, as if that qualifies him to run a game business.

On the 'innovation' front, he pointed to Wu Hua Mi Xin (a cultural heritage x anime aesthetic crossover) and Three Kingdoms: Mou Ding Tian Xia (a strategy title leveraging Bilibili's knowledge content ecosystem to attract 'grand narrative' fans). He also mentioned that the Bilibili-published Chinese version of Key's Summer Pockets (Heaven Burns Red) was slated for Q3 2024 launch.

The comments section turned into a live fact-checking session. The top-voted reply dropped an instant classic analogy: 'Michelin is the most accurate restaurant reviewer in the world — does that mean I should go eat their tires?' The point was razor-sharp: being great at game videos doesn't mean you can actually operate games. Another commenter channeled Xiaomi's Lei Jun meme: 'Why don't you actually show us the product then?'

Players were especially furious about Chen Rui using FGO and Azur Lane as proof of 'stability.' One user fired back: 'FGO's CN server is barely clinging to life, and Azur Lane literally had to be propped up by its overseas revenue before it could buy its freedom and self-publish.' They questioned: 'Is he not embarrassed citing these two? Or are the rest so bad he can't even bring them up?' An FGO veteran then dropped an entire chronicle of the game's management under Bilibili — five generations of operators, from a decent first team, to a parachuted-in replacement who 'stole credit,' to a second team that banned third-party top-ups while secretly running their own, to a third team that abandoned FGO the moment they got Azur Lane, to a fourth team that 'pretended to be human briefly before reverting.' The current fifth team? 'Apparently it's CR himself now — mid at best.' This five-era timeline is essentially a living museum of Bilibili's gaming incompetence.

Bilibili's supposed platform dominance got roasted just as hard. Someone quipped: 'Change "highest gamer density" to "highest gamer purity" and I might agree' — a dig at Bilibili's notorious user homogenization. Another pointed out: 'Even if Bilibili vanished overnight, everyone would just go back to AcFun.' The most devastating burn came in one concise line: 'The mobile game graveyard finally has two survivors — and even those two kept shoveling dirt onto themselves.'

But the most telling part was what Chen Rui conveniently left out. Commenters were quick to ask: 'Why didn't he mention Sturia — Bilibili's most hyped original mobile game last year? Must have performed too well to mention, right?' Others brought up Umamusume: 'What about that one? Bilibili can't handle good IPs, period.' Both high-profile flops were conspicuously absent from Chen Rui's carefully curated success narrative.

All in all, Chen Rui's speech was a textbook 'investor pitch' — cherry-pick the wins, bury the failures, and wrap operational mediocrity in emotional storytelling. But NGA's players weren't buying it. The consensus was simple: bragging about platform reach is fine, but claiming superior game operation skills? Maybe check the tombstones in that mobile game graveyard first. As one veteran FGO player put it with elegant brevity: 'I've got nothing for him except my middle finger.'