Wuthering Waves Launch Day iOS Rankings Drop — CN #11, JP #14, US #33: Massive Marketing Budget Can't Even Crack Top 10?

Not even cracking the top 10 on launch day — for a game that burned through a colossal marketing budget, that's a gut punch straight out of the gate.

The iOS overall chart rankings for Wuthering Waves across its four biggest markets just dropped, and the community is absolutely losing it: China #11, Japan #14, US #33, Korea #16.

The original poster called this 'decent' and 'mid' — but the comment section was having absolutely none of it.

A top-voted reply went straight for the jugular: 'Bro, this is LAUNCH DAY. They splashed insane marketing money — even Douyin (TikTok China) splash ads — and they can't even hit the top 10 overall chart? If I were an investor, I'd be pulling out overnight.'

Another commenter delivered an even more savage take: 'If THIS production cost-to-revenue ratio counts as 'decent,' then working for free is basically a 'huge profit.'

Some players didn't mince words at all: 'Based on rumored dev costs, this is a straight-up catastrophic flop. Time to start thinking about an exit strategy.'

The marketing push was genuinely unprecedented. One player noted: 'Opening Bilibili today literally triggered a character animation popup — I've never seen anything like that before. With THAT level of promotion and THIS result? Calling it 'explosion death' (爆似, slang for a game dying spectacularly on launch) isn't even harsh.'

On the break-even debate, the community was split. The optimists claimed 'breaking even shouldn't be a problem — global first month should be 400-500M RMB minimum.' But the skeptics fired back immediately: 'Top 11 overall and you think that's pulling in 400-500M? And given continued marketing spend and manpower costs, that's nowhere near break-even.'

Some tried the classic 'PC multiplier' copium: 'Did you add the 100x PC Kamehameha multiplier?' and 'PC coefficient needs to be factored in!' — a beloved community meme about devs inflating underwhelming mobile numbers by citing vague 'PC player counts.'

From Tower of Fantasy to Wuthering Waves, it feels like the same script is playing out. As one commenter put it: 'I expected it to blow up for a month or two before settling toward Tower of Fantasy/PGR levels — but nope, it speed-ran the exact same trajectory.' Another delivered a perfectly cutting remark: 'Too high — this way the fireworks won't look as spectacular.' The implication? A higher ranking would've made the inevitable crash even more dramatic to watch.

Overseas performance was equally grim. One player cut through the discourse: 'If foreign servers are THIS bad, then this isn't about the 'no male characters' crowd — the game itself is just trash.' And the boldest prediction: 'This is genuinely a death blow. Can't even hit top 3 on launch day? I won't be surprised at all if we hear about Kuro Games shutting down within six months.'