NetEase's Naraka: Bladepoint official account did something almost unheard of in the Chinese gaming industry — they went full scorched earth, posting comparison images directly mocking Tencent's new Honor of Kings spinoff, "Star Breaker" (星之破晓). No innuendo, no subtle shade, just straight-up public callout. In the annals of Pig vs Goose Wars (a Chinese meme for NetEase vs Tencent rivalry), this level of aggression is rare.
The leaked images show Naraka comparing its authentic traditional martial arts (wushu) representation against what they call Star Breaker's "butchered world-building." One commenter nailed it: "Say what you will, but this is peak Naraka energy — at least they genuinely respect martial arts culture. Meanwhile, Star Breaker's incoherent lore trying to lecture players about the 'way of martial arts'? That's a bit rich." The subtext is clear: you think you're worthy of talking about wushu?
Not everyone was cheering, though. Some found the whole thing cringe. "NetEase's marketing team is off their meds again," one user wrote, while another compared the official post to "a bitter housewife writing a passive-aggressive letter." A more savage take: "Naraka's official account has been pulling stunts like this nonstop — honestly more annoying than anything Tencent's done. If the game itself weren't solid, they'd have been dead already." Classic gaming community — even when they agree with the message, they roast the messenger.
But the thread quickly pivoted to a more interesting debate — the EGGY Party (蛋仔派对) vs Yuanmeng Stars (元梦之星) precedent. One worried commenter predicted: "Just like EGGY vs Yuanmeng, both games will end up destroying each other." Instantly countered by: "Wasn't EGGY the one absolutely steamrolling Yuanmeng?" Another piled on: "Yuanmeng's blatant copy actually united the EGGY community against them — it's the same as Minecraft vs Mini World all over again." Translation for non-Chinese readers: Tencent's clone strategy backfired spectacularly, turning the original game's scattered playerbase into a united front.
Then came perhaps the juiciest tidbit buried in the comments: Star Breaker's NDA was apparently ironclad. During beta testing, the game was a Super Smash Bros.-style platform fighter — but at public launch, it magically pivoted into a battle royale. Zero leaks about this massive genre shift. One commenter marveled, "How did NO insiders leak this?" Another recalled that when early Honor of Kings: World footage first leaked ages ago, everyone assumed it was a mobile version of that project — turns out it was actually Star Breaker all along. This suggests the game's direction has been a moving target from the very beginning.
Back to the main drama — some users spotted a clever strategic play in how NetEase framed the attack. "They praised other Tencent games while focusing fire on Star Breaker — classic divide-and-conquer." In other words, don't pick a fight with all of Tencent at once; isolate one target and go all in. But skeptics pushed back: "At the end of the day, what matters is how the Naraka mobile port actually performs. I watched two days of the last test and... I'm not optimistic." Fair point — trash talk is easy; backing it up with product quality is the real game.
As of now, neither side has issued further official statements. But the gauntlet has been thrown, and the comparison between these two games is now front and center. As for Star Breaker's prospects, the NGA jury seems to have reached a verdict already: "With how dead-on-arrival Star Breaker looks, you have to wonder if Naraka doing this is actually doing it a favor by giving it attention." — implying the biggest winner of this whole stunt might ironically be the game that got called out.
评论 (0)
暂无评论，来说两句吧！ 🍉