Ever watched a game's own fanbase nuke their own comment section? In May 2024, Bilibili users witnessed exactly that: Zenless Zone Zero's (ZZZ) comment section wasn't destroyed by rival fans — it was obliterated by so-called "loyal supporters." Meanwhile, Snowbreak's (尘白禁区) creator page saw comments explode from 17K to 25K replies in barely over an hour. Observers were left completely bewildered.
The triggering events are almost comically unrelated. Snowbreak issued a statement about discovering controversial ads on Kuaishou (a TikTok-like platform) and announced they'd filed complaints while reserving the right to pursue legal action. Around the same time, ZZZ posted an anti-leak announcement, urging players to boycott leaked content. One game was fighting shady advertisers; the other was fighting dataminers. Zero overlap.
Yet Bilibili's comment sections erupted into chaos shortly after both announcements dropped. According to multiple users, ZZZ's comments were flooded by fans self-identifying as ZZZ and Honkai: Star Rail (崩铁) players — derogatorily called "Tie-You" (铁友, Rail friends) and "Jue-You" (撅友, a pun on ZZZ fans). They spammed "cha bu jin qu" (插不进去, a sexual insult directed at Snowbreak) and mass-tagged Snowbreak's creator. One user bluntly observed: "mxz (米学长, a slur for diehard miHoYo shills) think Snowbreak is fighting them. Go check who's actually attacking — mxz blew up ZZZ's own comment section."
A user who actually checked the attackers' profiles confirmed: "I went to ZZZ's comment section for the drama, and all I could see were ZZZ and Star Rail fans carpet-bombing their own community's discussion environment. Checked the accounts — genuine Honkai: Star Rail fans, no question." In other words, the raiders weren't Snowbreak players invading ZZZ's turf — they were ZZZ's own fans wrecking their own house. Another commenter nailed it: "First time I've ever seen people start a war in their own game's comments. How many Snowbreak players even visit ZZZ's comment section?"
This wasn't an isolated incident. Multiple commenters revealed that this pattern of "cross-game comment section raids" had been going on for weeks. One claimed: "The xian-chu (仙蛆, a slur for extreme miHoYo loyalists) have been besieging Snowbreak for a full month — 24/7, in every context imaginable." Others dug up old receipts: "During the Sanby (散宝) drama, the same crowd chose to camp under a storyteller PV and trash it." A more analytical take summarized: "miHoYo stans equally oppose any rival game that dares compete on the charts."
But the other side had its own narrative. Some users positioned Snowbreak as a "vanguard of a new direction in gacha games" — representing the ML (Master Love, a male-oriented romance/pandering design philosophy) camp, while miHoYo's titles like ZZZ were framed as leaning toward LGBT-friendly content. One user sighed: "An LGBT-leaning gacha and an ML gacha going at each other — is that really surprising?" According to this thread, the entire conflict had been brewing since March 2024, allegedly triggered when a miHoYo-affiliated KOL (Key Opinion Leader) called "Ma La Dian Ran Da Hai" (麻辣点燃大海) launched an attack on Snowbreak. The harassment reportedly never stopped.
One detail about a "2:22 AM announcement" drew particular attention. Users alleged that ZZZ's official team once posted a statement at 2:22 AM, calling it a marketing stunt. Others dug up a previous quote from a miHoYo fan: "A good dev team responds with quality; a trash team can't make games and only posts messages at midnight to cultivate xiao-zi (孝子, 'filial sons' — a slang for unconditional game loyalists)." The comeback wrote itself: "So does 2:22 AM count as midnight?"
Amid all the chaos, the original poster's confusion probably captures how most bystanders felt: "These two completely unrelated announcements — how did they turn into this? I've been watching for days and I'm still lost." Someone offered a neat theory: "When a massive playerbase clashes with a small one, the small one wins regardless of what happens." But that hot take was quickly countered: "The Ming Dynasty thought the same thing."
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