
Huan Tang Zhi (幻唐志), a turn-based MMO under Duoyi Network (formerly known as the classic 'Shenwu' / 'Divine Warrior' series), just did something that had the entire Chinese internet collectively losing it — they added a character based on the infamous '510K Catfish Scam Girl' directly into the game.
For context: the '510K Incident' refers to a devastating case where a young Chinese man was emotionally manipulated and scammed out of 510,000 RMB (~$70K USD) by his girlfriend over the course of their relationship. He tragically took his own life, and the story ignited a massive firestorm across Chinese social media. Now this woman's likeness has been turned into a game character — no wonder the original poster kicked things off with a snarky: 'Certain people must be LOSING THEIR MINDS right now, right?'

But NGA veterans weren't about to play along with the OP's narrative. The top-voted comment cut straight to the point: 'It's a Duoyi game — are we really surprised?' Because Duoyi's CEO Xu Bo (aka 'Zhu Zhou' / 'Boiled Egg') is himself one of the most notorious 'simp got wrecked' cases in the entire Chinese gaming industry.
Here's the backstory: Xu Bo spent years on Chinese social media loudly proclaiming his philosophy of 'never being a simp' (龟男, guīnán — a derogatory term for men who are overly submissive to women in relationships). He positioned himself as a lifestyle guru teaching men to be 'emotionally cold-blooded.' Then his own long-term partner, known as 'Er Niu Ma' (二妞妈), reportedly absconded with hundreds of millions of yuan of his assets. The biggest simp became the cautionary tale himself. As one commenter brutally put it: 'The Duoyi boss got his money snatched, making him worse than the simps he despises — and now he's mocking someone else who just got played? You can't make this up.'
Another commenter was even more blunt: 'This has absolutely NOTHING to do with the catfish victim. The only reason this character got added to the game is because Xu Bo himself got his gold dug.' In other words — this isn't some noble social commentary or tribute to victims. It's purely a billionaire CEO using his own game as a petty revenge diary.
And then the internet did what the internet does best: within hours of the screenshots going viral, AI-generated adult fan art (hentai/doujinshi) of the character had already been created and was circulating online. Multiple commenters confirmed this, with one even dropping the specific JM号 (a code for a popular Chinese adult manga platform) where the content could be found. The speed of the internet's NSFW machine never fails to deliver.
But the most devastating blow came from a commenter who asked just seven words in Chinese: 'Why not add Er Niu Ma instead?' (怎么不把二妞妈做进去). This single question exposed the absolute absurdity of the whole situation: a man who lost hundreds of millions to his own partner decided to make a game character out of someone ELSE's tragedy, rather than addressing the woman who actually wrecked him. 'Only brave enough to punch down' energy at its finest.
Some commenters dug even deeper into Xu Bo's psychology. One user unearthed his childhood backstory: his mother reportedly developed mental health issues after being fired from her state-owned enterprise job due to violating China's family planning policy, and his father was allegedly violently abusive — 'you had to ask permission to eat meat at the dinner table or risk getting stabbed in the face with an awl.' The commenter theorized: 'Xu Bo is essentially cosplaying as his own father and looking for a wife who doubles as a surrogate mother.' Another summarized it more succinctly: 'What Xu Bo needs isn't a wife — it's a therapist... or a mom.'
And of course, no NGA comment section is complete without someone randomly dragging miHoYo into the discussion. One user asked 'Would miHoYo dare add the catfish victim to THEIR game?' — referring to the company's occasional habit of referencing real-world events. Another user played along: 'No rush, next patch they'll add the Duoyi CEO instead.' A third commenter couldn't help but sigh: 'And here we go with the random miHoYo stray — my favorite episode.' This '拐米' (redirecting to miHoYo) phenomenon has basically become a ritual at this point.
All in all, this whole saga is a masterclass in 'picking up a rock only to drop it on your own foot.' Duoyi tried to capitalize on a social hot topic, only for their own CEO's humiliation arc to get spotlighted instead. And the fact that AI-generated fan art of the character was already circulating within 24 hours? That might just be the most poetic (and cursed) footnote to 'internet memory' we've seen in a while.
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