
When a gacha game company whose slogan is 'Tech Otakus Save the World' starts posting jobs on Xiaohongshu — China's female-dominated lifestyle platform — NGA's first instinct isn't to congratulate. It's to scream: 'They're finally meant for each other!'


A user on NGA dropped screenshots showing that Honkai: Star Rail's project team posted multiple job listings on Xiaohongshu (aka 'Little Red Book'), including roles for data operations and community player engagement. The poster quipped: 'Guess the Star Rail team and Xiaohongshu are a match made in heaven now.'


For context, 'xn' is NGA slang for Xiaohongshu users, and the platform itself is often derided by NGA's male-dominated userbase as a hive of radical feminism. So when miHoYo — whose community has long been a boys' club — starts recruiting there, the reaction was swift and savage.
The comments section turned into a roast session instantly. The top-voted reply went with: 'GHG, the 40% xxn golden ratio checks out.' 'GHG' stands for 'Girl Help Girl,' 'xxn' (小仙女, literally 'little fairy') is NGA's derogatory term for what they perceive as entitled women, and the '40%' references a long-circulating claim that miHoYo's workforce is roughly 40% female — a number NGA loves to weaponize.

Another user fired back with deadpan sarcasm: 'What, were they supposed to recruit on NGA instead?' — implying the hiring platform choice says everything about who miHoYo actually wants. Someone else dug up miHoYo's old slogan and twisted it: 'Tech Otakus Save the World' becomes 'Can't imagine how beautiful an all-girl world would be.'
Some users tried to actually discuss the job roles. One earnestly asked what 'data operations' and 'senior community player engagement' even do. The reply? 'Making sure the data doesn't benefit male players too much.' Obviously a joke, but it captures the underlying paranoia some players have about the game's direction.
There was even a screenshot from the Xiaohongshu comment section under the job post, where someone celebrated getting a second-round interview invite as if they'd already been hired. NGA users had a field day: 'Typical Xiaohongshu energy — treating a callback like a signed contract.'

Amid the mockery, a more alarming signal emerged: 'Star Rail accounts are flooding the resale market. Something feels off — like the game is about to nosedive.' If true, this suggests some players aren't just venting on forums — they're cashing out.
Not everyone was piling on, though. One user posted a deadpan 'Full support! Anyone who disagrees, I'll fight you!' — the classic NGA reverse-troll format where you genuinely can't tell if they're defending miHoYo or mocking the defenders. Others quipped: 'Fast forward to the dev team having too many women to count,' and the eternal NGA callback: 'First time? Genshin did it too.'
As of this writing, miHoYo hasn't responded to the kerfuffle. But given NGA's obsessive scrutiny of everything miHoYo does, this drama is almost certainly far from over. In the Chinese gacha community, even a job posting can ignite a full-blown PR wildfire.
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