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New Madoka Magica Mobile Game Announced — But When Players Saw It's Made by Pokelabo (SINoALICE, Assault Lily Studio), Everyone Said 'Run'

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The announcement is official, but the hype died before it even started — a brand-new Puella Magi Madoka Magica mobile game has entered development, yet the moment players saw the studio behind it, NGA's reaction flipped from 'nostalgia overload' to 'abandon ship.'

According to the official reveal, the game is being developed and operated by Pokelabo, a Japanese studio whose track record includes SINoALICE (already shut down) and Assault Lily (barely surviving). On top of that, developers from Magia Record — the now-defunct MagiReco spinoff gacha that ran for years — are also joining the project.

A helpful commenter dug up more promotional images and speculated the game might launch alongside the Madoka Magica movie 'Kaiten' (回天) for cross-promotion. But there's a catch: there's zero gameplay footage so far — just concept art.

Here's where it gets spicy: one player pointed out that Pokelabo's previous titles had virtually zero 3D content, yet the studio's recent job postings are flooded with 3D-related positions. The logical conclusion? This Madoka game is essentially their '3D guinea pig project' — meaning players would be paying real money to beta-test a studio's first attempt at 3D game development.

The comments section turned into a roast session. The most upvoted take: 'When you see Pokelabo in the credits, my advice is to run.' Another player went harder: 'These trash-tier Japanese mobile studios are all garbage.' Then there's the QB joke — QB being Kyubey, the manipulative alien mascot from Madoka Magica who tricks girls into signing contracts. 'Are players going to be QB's victims again?' one commenter asked, implying players are about to get scammed once more.

The Madoka Magica franchise's gaming history is itself a horror story. One player recalled the old Madoka mobile game published by Bilibili, calling it so bad it left 'psychological trauma.' Another top comment nailed it: 'Madoka games are like Sword Art Online games — massive hype, zero payoff, final product is always garbage.' Brutal, but hard to argue with.

Meanwhile, nostalgic fans were reminiscing about Melancholy Syndrome, a PC game developed by Tasogare (Twilight) — widely considered the best Madoka game ever made. And for Magia Record veterans, the consensus was that it 'had a great expanded universe but kept circling back to the original five girls and Walpurgis Night' — with one exasperated player crying: 'Please stop milking Walpurgis Night!'

No release date, no gameplay details, no platform info has been revealed. Given the studio's track record and the fact that there isn't even a gameplay trailer, the NGA community's mood can be summed up in two words: cautious pessimism.

Of course, there's always the possibility that Pokelabo might actually pull off a miracle this time. After all, the story of Madoka Magica itself is all about the intertwining of miracles and despair, right? QB whispers: 'Just sign the contract~'

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