A 7-year-old miHoYo cash cow just fell off the charts? On March 22, Honkai Impact 3rd allegedly hit an unprecedented milestone — dropping off the iOS best-seller list entirely for what players believe is the first time ever. The NGA and Tieba communities erupted.
The original post was sourced from the Honkai Impact 3rd Tieba. The OP hedged slightly, saying they can't 100% confirm it's a first in 7 years since revenue tracking sites may not have data that far back. But regardless of whether it's truly unprecedented, the symbolism alone is devastating — this is the game that put miHoYo on the map.
The comment section was full of shocked reactions like 'I thought it was a data error, but it actually dropped off the chart — I'm an idiot for doubting it.' One player pointed out the cold reality: this level of revenue 'can't sustain the hundreds of staff on the HI3 team, especially after all the marketing spend.' Translation: the project might be bleeding money.
As for the cause, the comments were dripping with sarcasm. One player blamed it on 'not enough male Valkyries, no cleavage windows, no ships, no thigh-highs, no hot pants, no cake' — basically mocking every waifu-bait design choice. Another reply just said 'please stop, I just mentally pictured all that and my sanity stat is tanking.' Obviously a meme, but the real issue is Part 2.
The good news? Rankings recovered slightly the next day. The bad news? Players immediately suspected foul play: 'That fast of a recovery? Smells like the company inflated their own numbers to save face.' Some explained it was driven by a preview livestream generating hype, but the 'self-padding' (自充) allegations kept coming. One commenter added that only paid bot accounts are still defending the game and calling critics 'rage-baiters.'
The most devastating comment was a long-form post that gave Part 2 a full autopsy: 'They ran massive marketing to attract new players, but the game dumps you into a UI with way too many buttons, bloated content everywhere, stingy starter resources where you're short on everything, and the classic Mihoyo gacha pity system that feels terrible. Barely anyone sticks around. Meanwhile, veteran players got disgusted by Part 2's direction and mass-quit, so revenue tanked. The new player pipeline failed and old players speed-ran the exit. A textbook case of how NOT to run a live-service game.'
One quip resonated widely: 'What chart drop? They just went to chase their dreams.' The joke plays on Part 2's storyline theme of 'dream-chasing' (寻梦) — and in reality, players did indeed vote with their feet and chase dreams elsewhere. Just not in Honkai Impact 3rd.
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