Girls' Frontline 2 UA Ads Go Full Cringe — And They Used the WRONG Game's Character. Players Suspect a Mole in the Ad Agency

Can you imagine a legit gacha game running user acquisition ads that look like scam pop-ups from a 2010 browser game? Because that's exactly what just happened to Girls' Frontline 2: Exilium. Players dug up the latest batch of promotional ads from Sunborn, and they're so cursed that the entire NGA forum lost it — the ads feature brain-melting scenarios like 'would you save secondhand smoke or a goddess drowning in water,' paired with AI-generated grandpa-mobile-energy graphics.

As soon as the post dropped, the comment section erupted. One sharp-eyed player spotted a fatal flaw in the ads — the female character shown was... wait, that doesn't look right. After some detective work, the community confirmed that the Daiyan (黛烟) illustration used in the ad was actually her appearance from Cloud Migratory (云图计划), an entirely separate game under the same franchise umbrella. Not from Girls' Frontline 2: Exilium at all.

This revelation had people absolutely howling. One commenter nailed it: 'The funniest part is that this Daiyan art is from Cloud Migratory — the ad team can't even figure out which game they're promoting lmaooo.' The outsourced marketing agency didn't even bother checking which game they were hired to advertise. Professionalism level: underground.

And it didn't stop at one image. Generous forum-goers posted a whole gallery showing the full scope of these ads.

Faced with this collection of nightmares, one user declared: 'I saw a compilation in our group chat — absolutely unhinged. I genuinely suspect there's a mole (小黑子, literally 'little black fan' — slang for someone who secretly sabotages from within) on the ad production team.' Another savage take: 'Others are foolishly wise; Yu Zhong is wisely foolish. If you want to tank an empire, just let its chairman handle it.' Yu Zhong is the much-memed CEO of Sunborn, and 'Empire Chairman' is his sarcastic nickname in the community, referencing a pattern of the company's leadership repeatedly self-sabotaging its own game.

To be fair, some voices pointed out that trash-tier outsourced ads aren't unique to Girls' Frontline 2. One player offered a surprisingly thoughtful take: 'Most outsourced ads across platforms are absurd — even Honkai: Star Rail's Weibo ads have some weird ones. The strategy is probably to attract normies who'd scroll past a proper anime ad thinking 'cringe weebs,' but might actually click on something that looks like a trainwreck.'

But even by those standards, using a character from the WRONG GAME is a new level of facepalm. As one commenter put it: 'They could've at least copied the tacky ads from something like Idle Fish King — this is just trying too hard while having nothing to work with.'

Others joked that the prize shown in the ads was 'Yu Zhong's Kunshan villa' — a tongue-in-cheek jab at the Sunborn CEO's lavish real estate contrasting with the bargain-bin quality of his game's marketing. In the end, this batch of UA ads stands as yet another monument in Girls' Frontline 2's legendary history of operational L's, reminding players that the Empire Chairman's saga never runs out of new chapters.