At 2 AM, while most people were sound asleep, a post titled 'Everyone asleep? Long Ge's here to deliver the goods!' appeared on NGA — posted by 'Long Ge' (月饼翼幽龙, aka MoonWingDragon), a well-known figure in the gacha gaming circle. The title was basically code for: major Sunborn tea incoming, night owls brace yourselves.
The main post was deceptively simple — just one sentence ('Long Ge really doesn't want Yu Zhong sleeping well tonight') and two screenshots, no explanations whatsoever. This 'screenshots-only, no commentary' approach is a classic power move in Chinese gaming forums: the evidence speaks for itself. Based on the comment section discussion, these screenshots appear to involve Sunborn's internal operations and CEO Yu Zhong's management style and decision-making — and the implications are damning.
The post quickly attracted a swarm of spectators, turning the comment section into a full-on drama watch party. One user nailed it: 'Guess it's time for them to show their real professional level' — implying Sunborn leadership's 'professional competence' was about to be exposed in all its glory. A veteran player chimed in: 'This is amazing, reminds me of the good old days of management-by-Weibo' — referencing Sunborn's notorious history of airing dirty laundry on social media.
The discussion quickly zeroed in on a key question: why did Tencent (nicknamed 'Penguin' or 鹅厂/Goose Factory in Chinese gaming slang) invest in Sunborn in the first place? A highly upvoted comment cut straight to it: 'So Tencent really did have their eyes on GFL2, but they bet on the wrong person — You Liang.' Here, 'GFL2' refers to Girls' Frontline 2: Exilium, and 'You Liang' is allegedly a key figure within Sunborn. The consensus emerging from the thread is that Tencent invested based on GFL2's potential, but misjudged the people running the show — particularly their assessment of critical leadership figures.
A heated debate erupted over why Tencent failed to spot the red flags with Yu Zhong. One user claiming first-hand experience dropped a lengthy and brutal assessment: 'Honestly, Yu Zhong's arrogance and inflated ego are obvious after meeting him just a couple of times in person. Every insider/leaker in the industry says the same thing. So why didn't Tencent smell the risk and still threw money at them? If I were Ma Huateng and found out who was responsible for this deal, firing them wouldn't be punishment enough.' The phrase '各路舅舅' (various 'uncles') is NGA slang for industry insiders and leakers — meaning Yu Zhong's toxic reputation was an open secret among those in the know.
But it gets even better. Under that same comment, someone dropped what might be the most iconic analogy of the entire thread: 'Maybe Tencent thought he was like one of those grumpy chefs at hole-in-the-wall sushi joints who act like divas as a brand strategy' — suggesting Tencent may have interpreted Yu Zhong's arrogance as a 'genius with standards' persona, like those trendy omakase chefs who are rude to customers on purpose to cultivate an aura of artisanal exclusivity. Another user immediately clutched the bit and ran with it: 'Bow and apologize spirit! Game Master!' — a sarcastic mashup referencing the infamous Japanese corporate apology culture and mocking Yu Zhong as a fake 'game artisan' who's all attitude, no substance.
There were even more personal anecdotes. One commenter recalled Yu Zhong's earlier days when he sold a game called Bread Shop (面包房) and created a Discord-like group for buyers: 'Back then, Yu Zhong sold Bread Shop and made a fan group for people who bought the legit copy. He was pretty active in those years, and everyone in the group got a taste of his holier-than-thou attitude. Some of his legendary hot takes were originally dropped in that group. At the time, people just thought hey, it's the internet, being a bit cocky is normal. Who knew he'd be exactly the same in real life.' This paints a picture of someone whose arrogance isn't a recent development — it's been his default mode from online forums to face-to-face interactions.
Others reached for literary references to sum up the situation. One user quoted the iconic line from the Chinese sci-fi classic The Three-Body Problem: 'Weakness is not the barrier to survival — arrogance is.' Another cut even deeper: 'Being arrogant isn't the real problem; being incompetent is' — zeroing in on the core contradiction: Yu Zhong's fatal flaw isn't just his ego, it's the gap between his massive ego and his actual abilities.
The thread also sparked discussion around other suspicious dealings. Someone asked: 'Wait, could that collab with the aerospace program have come about this way too?' — hinting that a previous collaboration between Sunborn and a space-related entity might have had its own shady backstory. Another commenter pointed out that the reasoning behind acquiring a certain 'broken ball IP' mentioned in the leak 'sounds suspiciously like the same 'selling emotions' pitch Yu Zhong gave at his speech in Korea' — suggesting a pattern where Yu Zhong's public narratives and internal motivations are two very different things.
From Long Ge's 2 AM screenshot bombshell to the comment section's collective roast session backed by personal anecdotes and industry knowledge, a clear picture emerges: a company plagued by internal chaos, led by someone whose personality defects have directly contributed to its business decline. As one user perfectly summarized: 'This is so much better than some random compressed file leak' — unlike anonymous, deniable leaks, this kind of high-profile insider dropping evidence while the community provides corroborating testimony is the real main event. This isn't just gossip; it's a documentary.
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