A Honor of Kings (King of Glory) spokesperson allegedly blew 370K RMB worth of 'Golden Carnival' gifts on a Naraka: Bladepoint female streamer — making this arguably the most unhinged crossover event of early 2024 in Chinese gaming. The person in question is reportedly Yan Haoxiang from the boy band TNT (时代少年团), who moonlights as a King of Glory brand ambassador while apparently forgetting which team he's on. Naraka's official account wasted no time posting a celebration of their new peak concurrent player record, with a cheeky 'thank you to everyone next door for the support' — a not-so-subtle jab at their Tencent rivals.
NGA veterans summed it up as the classic 'goose vs pig' slugfest — Chinese gaming slang where 'goose' (鹅) refers to Tencent (penguin logo turned goose) and 'pig' (猪) refers to NetEase (a running joke about the company's founder). One poster called it 'an all-time classic rivalry, love to see it, keep the drama coming.' Another added the more nuanced take: 'Honestly, most of the time it's the pig running down to the South Pole to pick a fight' — implying NetEase is usually the one instigating by leeching off Tencent's audience.
But Tencent's hands aren't clean either. Veterans were quick to dig up receipts: 'Tencent's shamelessness isn't about the rivalry — remember the darkest day in Chinese gaming history (the Monster Hunter incident)? Or what they did to Audition/Dance Party?' Others fired back that 'Knives Out (荒野行动) and Eggy Party (蛋仔派对) were Tencent's provocations first. Conclusion: they're all terrible.'
The real explosion, however, happened in the idol fandom sphere. One sharp commenter laid out the dilemma: if the idol tipped because he genuinely plays the game, that's a blatant breach of his exclusivity contract with Honor of Kings — 'like a Samsung ambassador caught flexing an iPhone on Instagram.' If he was tipping because he was into the streamer personally, that's an even bigger betrayal of his fanbase's trust. The plot thickened when someone discovered the sponsorship contract was signed under the entire TNT group name, essentially putting all the members on the chopping block.
One commenter pulled up a telling comparison: when Dota's official account once reposted a top Honor of Kings streamer, the comments section was wholesome and peaceful. They followed it up with a screenshot of the Naraka situation's comment section — highlighting just how toxic this particular crossover had become.
Perhaps the wildest twist: according to forum users, both Yan Haoxiang and the Naraka streamer have reportedly filed police reports — one claiming defamation, the other claiming cyberbullying. What started as a 370K tipping spree escalated into a full-blown legal confrontation, making this the most absurd chain reaction of 2024 so far.
As for Naraka's passive-aggressive PR move, one commenter roasted: 'NetEase has been getting bolder with their Tencent piggybacking — but even if they try forever, they'll never build something like QQ or WeChat.' Another fired back with context: 'When Naraka first launched, Tencent literally banned League of Legends and Honor of Kings streamers from playing it. Some passive-aggressive shade is nothing compared to that.' So who really started it? That's a question with no clean answer.
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