In what might be the most embarrassing self-own in gacha game marketing history, the official Yu-Gi-Oh! Duel Links social media account retweeted a video trashing the ARC-V anime — while actively promoting the ARC-V world update in their own game. The video in question? A massive hit with 2 million views, roasting the 5th Yu-Gi-Oh! anime series.
At the time, Duel Links' Chinese server was hyping up the arrival of ARC-V content, which would introduce the Pendulum Summoning mechanic. So the official account sharing a popular takedown of the very anime they were promoting was, as one highly-upvoted commenter put it, essentially 'sabotaging their own promotional event.' The retweet was swiftly deleted, but the damage was already done.
It gets worse. Players later discovered that the Yu-Gi-Oh! WeChat official account (公众号, a brand channel on WeChat) had also featured the same criticism video — essentially double-tapping the corpse. Screenshots from commenters confirmed the WeChat listing.
The comment section predictably erupted into the eternal ARC-V vs VRAINS (Yu-Gi-Oh! 6th series) war. One camp argued ARC-V only fell off in its second half: 'A5 at least only started feeding you shit halfway through, which is way better than VRAINS that started shoving it down your throat from episode 1 and then got axed,' one fan wrote. The VRAINS defenders fired back, while others pointed the finger squarely at ARC-V for VRAINS' smaller scope: 'VRAINS' narrow and mediocre story was probably ARC-V's fault — they had a four-dimension premise and turned it into garbage, so of course the next show had to play it safe.' One comment delivered a devastating counterpunch: 'VRAINS: My budget got slashed BECAUSE ARC-V flopped.'
Interestingly, most commenters acknowledged ARC-V's animation quality was actually excellent. A detailed breakdown praised specific sequences: 'The battles with Odd-Eyes Rebellion Dragon, Clear Wing Synthesis Dragon, and Sawatari's Fatal Five Hit combo — when they actually gave the animators budget, those scenes were absolutely fire. People trash A5's plot constantly, but nobody ever complained about the fight choreography.'
The thread also featured a minor tangent where some commenters cluelessly questioned how Pendulum Summoning would work with Duel Links' 3-zone layout, only to be immediately shut down by others explaining the skill system grants dedicated Pendulum zones — a mechanic that had been in the game for a while.
All in all, this was a masterclass in how NOT to run a game's social media: promote ARC-V content while spreading ARC-V hate, panic-delete the evidence, then have your WeChat channel deliver the killing blow anyway. The community ate it up, and the inevitable ARC-V vs VRAINS debate in the comments was just the cherry on top of this beautiful disaster.
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