Players Flood Girls' Frontline Steam Page With 'LGBTQ+' And Other Protest Tags — Devs Delete Them, Players Add Them Right Back

Steam's user-defined tag system was designed to help players categorize games. But when that system falls into the hands of a thoroughly fed-up fanbase, things go sideways fast — Girls' Frontline's Steam page has been bombarded with tags that are giving the devs a collective blood pressure spike.

The original poster shared screenshots showing Girls' Frontline's Steam store page prominently displaying tags like "LGBTQ+" — a sight that had the entire thread howling. The OP's verdict: "Steam lets you customize tags. I can only say the tags are exactly what 友谅 (a controversial developer/community figure) deserves."

The comment section erupted instantly. One player spotted the "Adventure" tag and quipped that it was "surprisingly fitting" — because the Girls' Frontline community's journey over the years has indeed been quite the adventure, full of drama and chaos.

The heavyweight champion, though, was the "LGBTQ+" tag. One commenter sarcastically wrote: "Now foreign gamers will be even more curious — they might buy it just to support diversity. 'Sunborn is the most diverse game studio in China; their leader Mr. Yuzhong must be a very progressive person, right?'" The sarcasm was absolutely lethal.

However, some players noticed the tags seemed to have been "cleaned up." One user's screenshot showed only the LGBTQ+ tag remaining, while another could still see three tags — suggesting the devs had quietly scrubbed the page in the background.

Faced with the devs' cleanup attempts, the players' response was simple — put them right back. One commenter declared: "They probably cleared it? No worries, we'll just add them again." Others brainstormed even more provocative tags, like "Must-Play in Israel," which another user riffed on: "Germany: You collect taxes like this?" The meme density was reaching bullet-comment levels.

One curious player asked: "Setting everything else aside, the LGBTQ+ tag alone is already a big deal. Do other games even have this tag?" Replies pointed out that gacha games with catgirl or futanari elements often carry it — but for Girls' Frontline to end up in that company is truly a unique distinction.

Other commenters rallied people with "Log in! Help make every dream come true!" — calling for more participants in the tag-trolling campaign. Some found the whole thing entertaining, saying "This is the episode I live for," while suggesting adding a "Squid Game" tag for good measure. A more pessimistic voice noted: "They have all the time and resources to outlast you" — hinting this war of attrition might have no real winners.

As it stands, Girls' Frontline's Steam tag section has become an alternative battlefield for player discontent. The devs clear the tags, players add them back — rinse and repeat. This tug-of-war over Steam tags is, in many ways, a microcosm of the broader tension between the Girls' Frontline community and its developers. After all, it takes a special kind of talent to push your playerbase into weaponizing Steam's tagging system as a form of collective protest.