"All Gacha Games Must Die" — Industry Insider Warns of Investment Collapse, NGA Players Celebrate in the Comments

The scariest thing for any industry isn't critics — it's when your own customers are chanting "faster, faster" at your funeral.

A screenshot claiming the entire gacha game industry is on its deathbed — with global investors pulling out — has gone viral on NGA, one of China's largest gaming forums. The OP titled the post "Dragon Speak 2.0: All Gacha Games Must Die, No One Is Investing Anymore, It's a Global Problem." While the main post contained only an image with no accompanying text, the headline alone was enough to ignite a powder keg in the comments section.

But here's the plot twist nobody saw coming: instead of mourning the industry's decline, the comment section erupted into a full-blown celebration. Nearly every top-voted reply was some variation of "accelerate the collapse," "hurry up and die already," or "popping champagne when it happens."

The first reply set the tone: "Is it really dying? Can we speed-run a full industry wipeout by 2025?" — delivered with the urgency of someone tracking a delivery. Comment #7 echoed the sentiment: "Seriously, is it dying? I already miss the pastoral era when games didn't exist." Comment #11 waxed nostalgic: "I miss the Angry Birds and Gameloft days." Comment #12 was beautifully concise: "Faster, faster, die already."

But beyond the memes and schadenfreude, some replies cut deeper with genuine industry critique. Comment #5 nailed it: "Does capital really not care about games? Capital just no longer trusts these teams who think they're geniuses but are actually clueless." This perfectly captures the real issue — it's not that investors abandoned gacha games, it's that gacha game studios proved themselves unworthy of trust.

Comment #13 was the spiritual manifesto of the entire thread. This user argued that the so-called industry professionals are nothing more than "man-children" (巨婴) who surfed the strongest economic boom of the 21st century, treating investors like their parents who'd bail them out forever. COVID gave them an illusion of prosperity — they blindly believed that pumping up production costs and chasing graphical fidelity could be passed on to players tenfold, never questioning whether the "industry logic" still held. The closing line — "If this industry doesn't die, who should? How comedic." — was brutally on point.

Comment #14 went straight for the jugular: "Blame the economic downturn all you want, but isn't this just pigs on a windstorm who recklessly expanded? Be honest — does making a gacha game really need to cost that much?" The commenter even called out miHoYo by name, noting their thousands-strong workforce and suggesting they should be cut down to just 1,000 people.

Notably, Comment #18 offered a more structural analysis. This user pointed to a previously released draft regulation on online games — which proposed restricting gacha and loot box mechanics — that tanked Tencent and NetEase stock prices so hard it dragged down the entire A-share market. When capital sees that a single government memo can obliterate an entire sector, naturally they'll run for the exits. This perspective highlights a deeper structural problem: policy risk has made investors lose all confidence in the gacha game track.

A few commenters tried to stay level-headed. Comment #4 questioned the OP's motives: "The earlier scoops seemed normal, but this one... bro, did you get fired and lose your mind?" Comment #3 declared total indifference: "Nobody cares. I'm not an industry worker or a shareholder — why should I care?" Comment #8 delivered the killing blow: "It's just gacha games. If they die, they die. They're all digital casinos — not a single clean one among them."

Looking at the entire comment section, players' emotional journey with the gacha industry has completed its arc — from "I'm disappointed because I expected better" to full-blown "you deserve everything that's coming to you." Industry insiders are crying about winter, capital is fleeing the sector, and players — the people who are theoretically supposed to spend money on good games — are popping champagne and celebrating. When your customers genuinely want you to die, maybe the problem isn't the economic cycle. Maybe it's you.

As for what that main post image actually says, the OP provided no context. But judging from the title's reference to "Dragon Speak 2.0," it's likely a screenshot of remarks from a game industry figure. At this point, the comment section's reaction tells the whole story: the industry's existential crisis is nothing more than a comedy show in the eyes of the players who were once its lifeblood.