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Onmyoji x Hatsune Miku Collab Announced — But Here's the Problem: Every NetEase Game That Collab'd With Miku Is Now Dead

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Onmyoji just announced a Hatsune Miku collab — and instead of hype, the entire community panicked. Because every NetEase gacha game that collab'd with Miku before? Yeah, they're all dead now.

Here's what happened: NetEase's official Onmyoji account on Weibo announced a limited-time collaboration with Hatsune Miku, set to launch on March 6, with a special in-game virtual concert on March 9. The promo art featured Miku, Kagamine Rin, and Kagamine Len in traditional Japanese styling. They even ran a repost lottery for Onmyoji Nendoroid figures. However, the original poster noted that a collab gacha banner was still speculation — it could just as easily be paid skins or other monetization.

This should've been a celebration, but the comments section went completely off the rails. One player, chatting about this in an Azur Lane group, lamented that the devs there keep collabing with VTubers instead of going for a universally beloved, controversy-free IP like Miku. 'If Onmyoji — a game about Japanese yokai and Heian-era mysticism — can collab with a virtual pop star from the future, surely Azur Lane can too,' they argued.

But then someone dropped the bomb: 'From what I remember, every mobile game that collab'd with the Onion Girl is basically dead now.' (For the uninitiated, 'Onion Girl' or 葱娘 is the Chinese fandom's nickname for Hatsune Miku, referencing her signature twin tails and teal-green color.) That one comment completely derailed the conversation.

A user named 璃羽いずみ doubled down: 'I can't speak for all games, but every NetEase title that collab'd with Miku ended badly.' Counterexamples were thrown around — 'PJSK (Project SEKAI) is thriving and breaking records!' someone quipped, though that's literally Miku's own official rhythm game, so duh. Another player noted that Blue Archive's Miku collab was so forgettable it was basically 'no story, no meta relevance, just invisible.'

But the majority of commenters zeroed in on NetEase specifically. User 黄昏激鸣重奏乐章 nailed it: 'It's not that Miku collabs kill games — it's that Miku collabs kill *NetEase* gacha games. Look at Eternal City (永远的7日之都), look at Illusion Connect CN (幻书启世录), look at the half-dead Onmyoji: The Mobage (决战!平安京).' Others piled on with more evidence: 'Shen Du Ye Xing Lu (神都夜行录) also got a Miku collab — and then it died.' That game was another NetEase-published title now completely shut down.

Gradually, a terrifying consensus formed in the thread: every NetEase gacha game that featured a Hatsune Miku collab has either shut down or entered terminal decline. One player flatly stated it as fact: 'Every NetEase game that collab'd with Miku is dead. Period.' Someone else weaponized this superstition with savage humor: 'Wait, NetEase gacha + Miku = dead game? Then I'm 100% behind this Onmyoji collab — let's hope Miku can shovel the last handful of dirt onto ZEN's coffin.' (ZEN is Onmyoji's dev team name.)

One commenter even posted their Shimmering Night Player skin (a Miku collab exclusive from 神都夜行录) as 'proof' of the curse, adding: 'Every Miku collab from NetEase is basically a death knell. It means they're squeezing out the last drops of monetization before pulling the plug.'

To be fair, some tried to be rational about it: 'NetEase just happens to love these anime IPs, so most of their gacha games end up collabing with Miku and various anime series. Miku's agency literally lets anyone collaborate for the right price — of course every studio jumps on it.' In other words, Miku isn't the curse — NetEase's overall gacha graveyard is just that extensive.

Jokes and superstitions aside, the Onmyoji × Hatsune Miku collab has sparked a surprisingly chaotic discussion across the community. The dominant emotion isn't excitement — it's a collective dread laced with dark humor. After all, the track record speaks for itself: every time NetEase brings out the teal-haired virtual idol, it seems to be booking one last concert for a game on its deathbed. Can Onmyoji break the so-called 'Miku curse'? Only time will tell — but the community isn't holding its breath.

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