Indie Game Dev's Dad Shows Up in Comment Section, Goes from Accusing Players of 'Labeling' to Full-On Political Rant — And He's Also the Customer Service Rep

When the comment section drama of a mobile game gets turned into a 'documentary,' you know the tea is piping hot. Players on NGA recently shared a full-blown argument that erupted in the comment section of 'Girls Run' (神行少女), a small indie mobile game. The star of the show? Not the community manager, not the game designer — but the studio owner's father, who casually revealed he's also the game's customer service rep.

The original poster shared a set of screenshots, but with a twist: parts of the conversation were redacted/painted over. The poster cryptically said 'it's been cached, so I won't say more.' Naturally, players immediately called this out — if you're supposedly 'documenting' a conversation, why redact anything?

The first reply came with another screenshot from the same comment section showdown:

The whole mess started innocuously enough: a player asked a normal question in the game's comment section, and the owner's dad somehow decided to wade in. As one player summarized in reply #14, the dad's escalation path was textbook: first claiming others were 'putting labels on him' (扣帽子), then comparing them to 'young radicals from that decade' (a veiled reference to the Cultural Revolution), and finally going full political rant mode. One commenter roasted the whole thing: 'This family isn't here to make games — they're playing a real-life indie studio simulator.'

The biggest plot twist came in reply #10: when a player asked who exactly handles customer service, the father responded: 'That's me — I also double as customer service.' Peak comedy gold — not only is the owner's dad arguing with players in the comments, he's also the one-man CS department. True family business energy.

Players couldn't help but compare this to other game companies. One commenter noted that after seeing how Girls' Frontline 2 handles its community, 'this indie dev suddenly looks reasonable by comparison — at least they argue directly instead of sending official statements while having community managers passive-aggressively mock players in the comments.' Another player admitted that ignoring the redacted parts, the dev 'actually looks decent' — after all, 'the boss IS the customer service, and the game is just barely surviving.'

But the father clearly didn't think he did anything wrong. In reply #15, he explained: 'I wasn't the one throwing labels around — someone else accused me of it first, so I said every generation has its inherent flaws (劣根性). But I know explaining is pointless. I'm just in a kids-will-be-kids mindset.' This only made things worse — calling paying players 'kids' is not exactly the customer service move you want to make.

Reply #14 raised the possibility that this might be a deliberate 'black PR' (黑红) marketing strategy — generating buzz through controversy. The response in #16, apparently from someone in the studio, was: 'Why all the comparisons? It's our own product, we do whatever makes us happy.' Fair enough — just hope the players who spent money on it are happy too.

The most ironic part? This game is a side-scrolling action mobile game that, as one player put it, 'seems to have been out for a while and is just barely alive.' A struggling indie studio, the owner's dad moonlighting as customer service, getting into political debates in the comment section, redacting screenshots to cover tracks — this isn't game development, it's performance art. As one commenter quoted: 'Being someone with unlimited power really is the happiest career.'