'First battle, final battle — one fight to decide it all!' That was the rallying cry, but Girls' Frontline 2 (a.k.a. GFL2: Exilium) director Yuzhong probably never imagined it would come true in the most ironic way possible. The game's Chinese New Year skin campaign was supposed to be a turning point, but instead it delivered a spectacular faceplant: daily revenue of just $19,813 USD and a complete disappearance from the top grossing chart. Welcome to gacha gaming's most brutal 'Spring Festival Offensive' of 2024.
According to the OP's real-time tracking data, the warning signs were visible from the start. Screenshots taken at 5PM and 6PM on New Year's Eve (Feb 8) already showed the game struggling on revenue charts. There was a tiny bump at 9PM and another at midnight, but the gains were negligible. The full day of Feb 9 brought in only $19,813 in total revenue, and by 3:30PM on Feb 10, the game had fallen off the top grossing chart entirely — what Chinese players call '飞榜' (fei-bang, literally 'flying off the chart').
So why was the revenue this catastrophic? The comment section nailed the core issue immediately: the new Chinese New Year skins could be purchased using in-game currency — no real money needed. One commenter pointed out that anyone who actually wanted the skins probably still had leftover currency from beta refunds, so there was zero incentive to spend. It's hard to make money when your players don't need to open their wallets.
What makes this even juicier is that someone in the thread had previously predicted the campaign would rake in $150K-$250K, reasoning that students could spend their red envelope money and workers could dip into their year-end bonuses. The actual result — $19,813 — was barely a seventh of even the lowest estimate. The predictor had to sheepishly admit they got absolutely rekt.
But perhaps the most jaw-dropping allegation from the comments was that GFL2's official fan group allegedly required members to submit purchase screenshots to 'prove their devotion' — and if you didn't buy, you'd get kicked? A reply to that claim went even further, pointing out that this community had already been caught doxxing people, forging official seals, and spamming channels — so demanding purchase proof was entirely on-brand. These claims remain unverified, but they paint a vivid picture of just how toxic the relationship between players and the game's community has become.
One commenter cited the official fan community's claim that 'at minimum 200,000 core players will buy skins, revenue should easily hit tens of millions' — complete with a screenshot of the post. The reality of under $20K daily revenue versus an expectation of tens of millions is a gap so wide it's almost comical.
The overall vibe in the comment section was pure schadenfreude. 'First battle, final battle' became an unironic epitaph for GFL2's fate. Someone straight-up asked 'Doctor, is there any risk of resuscitation?' And the final nail in the coffin came from a commenter who summarized: 'Honestly, Yuzhong once had a chance to save this game and the whole IP. But now? It's over.' For GFL2, this Spring Festival didn't bring a reversal — just another nail in the coffin.
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