Bilibili's Uma Musume CN Red Envelope Covers Left Unclaimed for 2 Days — Game Pulled from Stores, Players Can't Even Delete It Because They Can't Re-Download

A gacha game's WeChat red envelope covers — a lunar New Year promotional item — sitting unclaimed for two full days straight. This isn't some obscure indie title's failed marketing stunt; it's Bilibili's licensed Chinese version of Uma Musume (赛马娘). When a player posted this discovery on NGA, the community's reaction wasn't shock — it was a collective 'yeah, sounds about right.'

The OP tested it themselves and confirmed the covers were indeed still up for grabs, remarking: 'Guess nobody actually plays this anymore.' That single line pretty much sums up the state of Uma Musume's Chinese server. The game itself has been pulled from all major app stores — meaning players can't even re-download it — so who in their right mind would bother following its WeChat official account? One commenter nailed it: 'LMAO the game can't even be downloaded anymore, who's gonna care about their WeChat account?'

What makes it even funnier is how Uma Musume CN became the benchmark for 'how dead can a game be.' Players pointed out that Crossout/交错战线 (another mobile game that had previously shut down) already managed to stage a comeback, while Uma Musume CN hasn't shown any signs of life. One comment read: 'Cross Line came back from the dead already, but Uncle's horse has been rotting for this long with zero news — it's probably staying dead.' Though some added darkly that if the price of revival meant censoring all character outfits to be fully covered up, 'I'd rather it stay in the underworld.'

The comment section wasn't all mourning, though — it was more of a chaotic comedy show. One player thanked the OP because they'd 'never managed to grab a red envelope cover from any other game before, finally got one at last' — Uma Musume is dead, but its promotional covers turned out to be the easiest to claim. After the post hit 30k+ views, people were still commenting 'nice, 30k reads and still claimable,' with some offering the rational take that 'maybe they just issued a ton of covers.'

The most savage comment asked: 'Are Uma Musume players basically being held hostage? Like, if they delete the game they can never re-download it, so they're stuck?' Being delisted from app stores means uninstalling is a one-way ticket — you leave, you're never coming back. In a twisted way, this might be the most effective 'player retention' mechanic ever designed. Others suggested the Traditional Chinese version (繁中) is getting new characters next week, essentially telling players: if you still want horse girls, switch servers — CN is officially six feet under.

Bottom line: red envelope covers unclaimed after 2 days, game delisted with no return path, revival hopes at zero — Uma Musume CN has perfectly demonstrated what it means to be completely, irreversibly dead. The only winners here are the players who finally snagged a free red envelope cover nobody else wanted.