Girls' Frontline 2 Tried to Conquer Douyin for Marketing — Only to Discover Players Already Roasted It to Oblivion There

Can you imagine a game voluntarily launching a Douyin (Chinese TikTok) marketing push, only to discover the platform is already full of videos roasting it? That's exactly what happened to Girls' Frontline 2: Exilium — their Douyin dreams shattered before they even started.

According to the original poster, rumors had surfaced that the game's producer — nicknamed "Da Jiangjun" (the General) by the community — was planning to expand promotional efforts to Douyin. But when the OP actually searched the platform, the reality was brutal: Douyin was already flooded with mocking and negative videos about the game.

To add insult to injury, commenters pointed out that the game had previously been tagged with a controversial hashtag on Douyin ("youyu" / squid — a slang term with negative connotations). When someone asked if it had been censored or removed, another user dropped a screenshot proving it was still there. The reply was savage: "So they haven't even tried hard yet. Is Yuzhong (the producer) even capable?"

The comment section was absolutely ruthless. One highly-upvoted reply nailed it: "Some diehard copium huffers in the game's dedicated forum actually think switching platforms will save this game. Give me a break — don't underestimate short-video users. They might seem mindless, but their algorithms and content rotation speed are insane. For a game as infamously terrible as Exilium, they've probably churned out hundreds of mocking videos already." Another commenter was even more blunt: "Trash is trash — it's not going to become a delicacy just because you move it from Bilibili to Douyin."

Some players used heavy irony, noting that this was technically "going viral" — the producer's long-dreamed-of breakout moment had finally arrived, just not in the way anyone wanted. Someone even busted out the meme "Zhang Yiming (Douyin's founder): You need to pay more" to roast the seemingly bottomless pit of marketing spend that still couldn't move the needle.

One particularly spicy comment deployed a classic NGA copypasta format: "Wait for February 8th when the new characters Yulinglong and Ziyuxin launch their assault — everything will get better." This sardonic reference to the game's upcoming content update was a merciless jab at the dev team's seemingly delusional optimism.

Bottom line: Girls' Frontline 2: Exilium had already accumulated a mountain of negative reputation across Bilibili and other Chinese gaming platforms. Their strategy of pivoting to Douyin to chase fresh players was seen by the community as essentially 'moving to a new city to get roasted.' Douyin's algorithm-driven recommendation system actually accelerated the spread of negative content, creating a vicious cycle. For the Exilium team, the real challenge isn't finding new platforms — it's fixing the reputation damage that followed them everywhere. But given the current state of community sentiment, that might be even harder than 'conquering Douyin.'