An apology letter of mysterious origin — blurry when first posted on NGA, yet somehow crystal clear in every damage-control video. Girls' Frontline 2's PR game just keeps delivering.
[January 23rd] A mysterious "internal apology letter" appeared on NGA's gossip board. The poster was a brand-new throwaway account with zero history, and the image of the letter was practically illegible. Most critically, the letter was signed "Yu Zhong" (羽中) — the game director's online alias — rather than his real legal name Huang Chong (黄翀). The NGA community immediately smelled something fishy: why would an internal company apology use a screen name instead of a real one? And why was it leaked through a random anonymous account rather than any official channel?
Even more telling: according to the original poster, this NGA thread was the very first place the apology letter appeared online. Every other copy floating around on other platforms was re-posted from this one source. NGA's gossip board had become ground zero for this so-called leak.
[January 24th] Plot twist. A Bilibili content creator called "Hong Wuji" (洪无极) dropped a video about Girls' Frontline 2 that followed a classic "tear them down, then build them back up" structure — criticize the game's problems first, then pivot into full damage-control mode. During that pivot, the video explicitly cited this apology letter and credited NGA as the source.
But here's where it gets juicy: the apology letter shown in the video was significantly sharper and more legible than the blurry original posted on NGA. If you supposedly just "saw it on NGA and cited it," how did you end up with a higher-resolution version than the original source? The video also had Bilibili's "Creation Promotion" (a paid boost feature) tag enabled, and while the creator never confirmed or denied being sponsored, a screenshot from their fan group chat allegedly leaked — strongly suggesting this was a paid gig.
[January 27th] The plot thickened further. Two more Bilibili creators — "Ni Hao Ya Taosheng" and "Gui Ren Bu Dao" — both released Girls' Frontline 2 videos on the same day, and both showcased the same apology letter at a quality far exceeding the NGA original. Three different creators, one identical HD letter that didn't exist in that quality at the source. Coincidence? The community wasn't buying it.
What made it even more suspicious was how each creator handled their comment section differently. One had their comments flooded with what appeared to be mass-produced bot accounts pushing positive narratives. Another simply locked their comments to only show "curated" picks — the Bilibili equivalent of hand-picking only flattering replies. Two flavors of astroturfing, side by side for everyone to compare.
The original poster wrapped up with a rallying cry: everyone passing by, don't forget to hit that report button — category: "false information." Don't let the gossip board become a PR puppet for a certain game!
The top comments were surgical. One highly-upvoted reply stated bluntly: "Any UP still dumb enough to take sponsored deals for this game during this level of backlash deserves every bit of hate they get." Another dissected the absurdity: "How is Boss Huang still playing the fool? A coordinated dump of identical HD 'internal letters' — this is supposed to be their big counter-offensive?"
One commenter nailed the fundamental question everyone was asking: "I genuinely don't understand what Yu Zhong hopes to achieve with this approach. He wants players to know he apologized to his own staff, but still refuses to apologize to the actual playerbase?" A reply to that added: "Given that their company literally recycled the Daiyan event — which had just blown up in their face — as some kind of 'desensitization therapy' for players, this apology letter stunt is probably Yu Zhong building himself a ladder so when he finally has to grovel, at least he won't fall flat on his face."
Perhaps the most insightful analysis came from a commenter who broke down the three-pronged tactical approach: each of the three creators tested a different crowd-control method — one went live-streaming, one locked comment sections, one deployed bot armies — allegedly as a dry run to see which strategy worked best ahead of the game's January 30th update. Another player responded: "Holy crap, I didn't even think of that angle... except none of those tactics actually worked."
As for who's actually paying for all this damage control? Comment #17 delivered the devastating punchline: "All these sponsored content expenses are footed by Exilium players. Thanks everyone for your generous donations as the Lunar New Year approaches — may good people live long and peaceful lives." Someone else piled on: "This sponsored campaign didn't even drive any downloads or spending. They basically gave free advertising to competing games."
From a blurry "internal apology letter" to three creators somehow possessing the same pristine HD copy, from promotion tags to leaked fan group chats, from bot comments to curated replies — this complete chain of evidence made Girls' Frontline 2's PR campaign a textbook case of "the cover-up being worse than the crime." As one player summed it up: "Other than pissing players off and making yourself even more infamous, this accomplished absolutely nothing."
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