FGO China Drops Tezcatlipoca WeChat Red Envelope Covers — The Character With the Most Hated Art Becomes the Biggest Meme Magnet

A character so ugly that the entire internet roasted him — and now even people who've never touched the game are setting alarms to claim his free red envelope covers. Welcome to the Tezcatlipoca (烟雾镜) experience in FGO's Chinese server.

Here's what happened: the BGO (Bilibili-published Chinese FGO) official account announced three WeChat red envelope cover designs, one of which features Tezcatlipoca — arguably the most polarizing character in gacha history. Covers were distributed from Jan 29-31, daily at 3PM, by following the game's WeChat official account.

How special is Tezcatlipoca in the FGO universe? He might not be the most "important" character lore-wise, but as one NGA commenter put it bluntly: "He may not be the most important. But he's definitely the most hyped." No contest.

Where does all that hype come from? Simple: the art is just that... distinctive. One commenter broke down the lore: "He's a pet project of the devs, his art style is completely out of place in the game, spawning tons of memes (the iconic 'come play FGO.jpg'). When the CN server finally added him, Bilibili's splash ads were plastered with his face, and people kept complaining." Another commenter added a correction: "Mushroom's (Kinoko Nasu's) idol-inspired character is actually Oberon; Tezcatlipoca is more of Takeuchi's (the artist's) thing." But the bottom line is the same — "in terms of story, meta strength, characterization, and voice acting, neither could afford to flop. And indeed, everything except the art didn't flop."

So when the red envelope cover dropped, the comment section became a goldmine of cope, desire, and self-awareness. One "pure passerby" who claimed to have never played FGO posted three separate emoji packs urging others to claim the covers — peak internet behavior. Another commenter cracked: "Oh no, why do I actually want this?" And perhaps the best take: "I don't even play FGO and I want one. I'm gonna send red envelopes to my friends with it — give them a little Tezcatlipoca shock."

Not everyone was on board, though. One user raised a culturally awkward question: "Isn't Tezcatlipoca supposed to be a super evil, chaotic-evil deity in Mesoamerican mythology? Isn't it kind of weird to put him on a red envelope cover?" In Chinese culture, red envelopes symbolize good fortune and celebration — slapping an Aztec god of death and destruction on one is certainly a bold marketing choice.

One commenter cut straight to the chase: "Uncle Bilibili's marketing team is just using hate-driven engagement (黑红营销) to farm hype — same playbook as controversial celebrities." Brutal, but hard to argue with given the results. Another longtime player admitted: "I feel like BGO got revived by Tezcatlipoca. I haven't played FGO in ages but I still want to claim one." And perhaps the most telling reaction: "After eating melons (watching the drama) for a few days, he's actually starting to look kinda... okay?"

The most tragic story came from a player who said: "I think this was actually a success for driving traffic. I even re-downloaded BGO because of it. Then I spent 600 Saint Quartz and didn't get a single 5-star. Quietly uninstalled." — lured back by the meme, then body-scammed by the gacha. The full Tezcatlipoca experience.

All in all, the red envelope cover saga is a masterclass in how "bad press is still press" works in the internet age. The art controversy didn't kill this character — it turned him into a cultural phenomenon that transcends the game itself. Love him or hate him, you literally cannot escape him. And that, perhaps, is exactly what the marketing team intended.