Singularity Era's Official Account Goes on a Roasting Spree on NGA, Then Fights Players on Tieba & Bilibili — 'Can't Even Afford a Community Manager?'

A game's official account, instead of keeping things professional and nurturing its community, goes to the forum's gossip board to openly roast its own players — sounds like a fever dream, right? Well, Singularity Era (奇点时代) actually did it.

Recently, a player on NGA's infamous gossip board (瓜版) posted screenshots exposing Singularity Era's official account for openly mocking players. The OP linked a related thread and raged: 'Are they actively trying to chase away their own playerbase?'

Sharp-eyed users quickly confirmed the account was indeed NGA-verified as the official Singularity Era account, putting the nail in the coffin. A top-voted comment nailed the sentiment perfectly: 'Remember when people said no company has time to stalk forums all day? Well, turns out they do — probably more than you'd think.'

What makes this even more jaw-dropping is that this wasn't even their debut performance. One player pointed out: 'Just a reminder — this game's officials also went to Baidu Tieba to argue with players, and not even their own sub-forum.' Another user added: 'That's just how they roll. Their ops team literally went on Bilibili to trash-talk other games.' From NGA to Tieba to Bilibili, their operations team has essentially been fighting on every front — a true 'all-platform warfare' unit.

The community reaction was almost unanimously one of disbelief. One commenter quipped: 'An official account getting into fights is so cringe, at least hire some community managers (社管).' Another drew parallels to another infamous case — the publisher of a game called Three Colors of Romance (三色绘恋) that also fought with players — concluding: 'They literally can't afford a community manager.' Someone else joked: 'Did their ops team train at NetEase?' (NetEase being notorious in China for aggressive community management tactics.)

Beyond the official's antics, players had plenty to say about the actual gameplay experience. A self-professed whale who dropped 400+ RMB laid out the emotional rollercoaster in brutal terms: 'A normal "revenge after broken engagement" storyline has a rhythm of: down-up-down-up... But this garbage goes: down-STUCK-down-down-STUCK-down-down-down-STUCK... Where's my payoff?' They added that after three days and 400+ yuan spent, there was 'absolutely zero satisfaction.'

Another player went even deeper, arguing the problem isn't the story but the protagonist himself — describing him as 'a textbook clown personality: arrogant (despite only having luck on his side), narcissistic, immature, and cringe.' They noted the game tries to be both serious and lighthearted simultaneously, which splits the fanbase sharply: 'People who like it REALLY like it. People who don't can't stand it.' As for the official going nuclear on players? 'If they could get their official account to the top of LPL livestream charts, doing this kind of thing isn't surprising — it's basically their brand identity at this point.'

One particularly fed-up player highlighted a baffling plot twist where the villain who NTR'd the protagonist's first love gets exposed and publicly humiliated — only to immediately start bullying the protagonist again in the very next chapter. 'I just finished destroying this guy, and now he's back on my face in the next cutscene? THIS is what I'm playing for?'

Interestingly, despite the overwhelmingly negative reception on NGA, one user astutely observed: 'The game's actual audience probably isn't even on this forum — otherwise you can't explain why it seems to be doing just fine commercially.' This might actually explain why the officials felt emboldened to act so recklessly on NGA — their real playerbase simply isn't there to witness the chaos.

From the official account personally roasting players on the gossip board to fighting across multiple platforms, to players discovering a gameplay loop that's more wall-punching than wall-climbing — Singularity Era has truly turned 'self-sabotage' into a company philosophy. Refusing to invest in basic community management while choosing to go to war with their own players? Whether that's raw authenticity or a marketing strategy from another dimension, only they know.