A bombshell rumor on NGA — one of China's largest gaming forums — claims miHoYo (the studio behind Genshin Impact and Honkai: Star Rail) is conducting a massive round of layoffs targeting its in-house community app, miYouShe (米游社). According to the original poster, the offline events team appears to be the primary target, with a reportedly canceled exhibition allegedly tied directly to these cuts.
The revelation quickly set the comment section on fire. Many players expressed zero surprise, calling miYouShe a fundamentally broken product. One highly upvoted reply put it bluntly: 'miYouShe is one of the most absurd things I've seen — almost zero community moderation, content that's either trash or garbage. If I were in charge, I'd cut it too. Even a fraction of the community management resources miHoYo pours into platforms like NGA would make miYouShe better than it is now.' The implication is clear: miHoYo invests far more in managing its reputation on third-party platforms than on its own app.
But the real bomb was an internal positioning document for miYouShe that surfaced alongside the layoff rumors. The document describes the app as a 'social sanctuary' (社交净土) for players, while openly acknowledging 'strong adversarial dynamics with traditional communities' like Bilibili, NGA, and Baidu Tieba. Players immediately pounced on this: 'Isn't this basically admitting they're spending money to manage their reputation on these platforms? The NGA budget must have been cut — the carefully curated image is crumbling.' Another commenter added: 'The fact that they even included this line is comedy gold.' An official strategy doc literally listing mainstream gaming communities as adversaries is, to put it mildly, a bad look.
The comment section also featured plenty of schadenfreude. 'The rotten tree is finally falling — pop the champagne,' one user cheered. Others called the layoffs a 'well-deserved karma' (福报) for miYouShe's community moderators: 'They drove away all the normal players, leaving only people who don't even dare show their game level. Of course it failed.' More pragmatic voices pointed out that miYouShe is a money-burning operation that was always going to be first on the chopping block once the company tightened its belt.
Predictably, some commenters couldn't resist dragging Genshin Impact's character design controversies into the mix. 'Must be because there aren't enough effeminate boy characters in black stockings — players refuse to whale anymore, so let's make even more,' one user sarcastically remarked, alluding to the game's declining revenue and the ongoing debate over miHoYo's character design direction favoring female-audience-oriented male characters. Others questioned whether the layoffs extend beyond miYouShe into other parts of miHoYo's business.
As of now, miHoYo has not officially confirmed the layoffs — everything remains at the level of rumors and community speculation. But judging by the comment section's reaction, player frustration with miYouShe has been brewing for a long time. The layoff news was met less with shock and more with a collective 'about time.' Whether miHoYo will address the situation publicly, and just how deep these cuts actually go, remains to be seen.
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