The Girls' Frontline 2 drama never disappoints. After yesterday's fiasco, producer Yu Zhong (known in the industry as 'Huang Sir') has officially become a public laughingstock — his scandal shot up to #4 on Baidu Tieba's trending discussion board, arguably the biggest joke in the Chinese gacha gaming scene this year.
Looking back at the incident itself, the original NGA poster noted that the company was already struggling to attract investors, and this latest outburst only made potential backers retreat even faster. What makes it worse is that as the head of a game studio, Yu Zhong apparently can't string together a few sentences without resorting to crude, foul-mouthed language — a bad look for any executive.
The comment section was pure entertainment. One netizen sarcastically quipped that Huang Sir might as well sell his Ferrari and company properties to hire a cosplay escort to play as Daiyan (a character from the game). Others chimed in, saying 'Why bother hiring someone? Just have Miss Xing cosplay — isn't Daiyan literally Miss Xing's virtual avatar anyway?' The relationship between the in-game character Daiyan and a certain mysterious real-life figure has been an enduring piece of community lore in the Girls' Frontline 2 fandom.
But the real bombshell came from the 'meltdown saga' that followed. Someone on Baidu Tieba discovered an account from a Shanghai IP address having an absolute breakdown in the related thread, furiously defending the game. NGA users were quick to analyze the situation: 'Comparing him to Yao Meng (founder of Hypergryph/Arknights, who's doing incredibly well) and Hai Mao (who also left Sunborn to found Yostar, also thriving), there's only one person who would have this kind of emotional meltdown. Paid shills and fanboys wouldn't care — the only person who'd lose it like this is THE one person.'
Others piled on: 'I bet it's literally him, lol.' One particularly savage reply noted: 'Checked that account — it only has one post, and it's awkwardly shilling for Exilium (Girls' Frontline 2). Might just be a Yu Zhong superfan at Sunborn.' Of course, whether it's a superfan or the man himself remains anyone's guess.
All in all, Girls' Frontline 2 was already plagued by controversy since launch, and the producer's apparent 'personal intervention' has only poured fuel on the fire. One netizen summed it up perfectly: 'The image of a foul-mouthed clown is spreading far and wide — truly the 'new benchmark for gacha games,' emotional value through the roof.' Sunborn's future, it seems, might be even more questionable than Exilium's gacha pull rates.
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