Love and Deepspace Promo Copy Gets Absolutely Cooked Online for Being 'Cringe Beyond Measure' — Papergames' Copywriters in Hot Water

Just how cringe can a gacha otome game ad get? Love and Deepspace answered that question with a set of WeChat promo ads that made every bro on NGA rise to their feet and clap — the slow, sarcastic kind of clapping.

It all started when someone screenshotted Love and Deepspace's official WeChat ad placements and dropped them into an NGA thread. The OP didn't hold back at all: "I never thought the first time I'd see Love and Deepspace trending would be because people are roasting its ad copy. It's genuinely oily as hell. Papergames' copywriters have zero game — they might as well bite a lighter for content."

Judging from the screenshots, the ad copy was quite bold — loaded with suggestive, borderline sexual innuendo. This prompted the OP to drop a soul-searching question: "Is this Papergames officially admitting their game is 18+?" In other words, if female characters showing a hint of cleavage gets censored left and right, how does this kind of blatant thirst-bait ad copy even pass the review process?

One player even shared that the ad icon being pushed to them featured a character with a "bitter, constipated-looking face" — hardly the kind of image that makes you want to tap.

The comment section was overwhelmingly cringe-shaming. Floor 1 was brutally concise with a single word: "Vomit." Floor 5 delivered an all-timer: "This is so oily even the US military couldn't resist — sir, this way" — elevating the cringe to an international military crisis. Floor 10 cut straight to the bone, calling the ad copy "some kind of assault starter pack" and questioning who the target audience even is.

But the thread quickly evolved from "ad bad" to a much bigger conversation. Floor 3 dropped the classic "swap the genders and watch the comments explode" take, implying that if female characters were marketed this way, the internet would be on fire. Floors 4 and 13 went back and forth: male characters can go shirtless with exposed nipples in promo material, but female characters can't even show cleavage. Floor 12 summed up the "legendary double standard" in Chinese internet culture: male characters get away with bare chests, suggestive poses, and overtly sexual marketing without a peep, while female characters get mobbed the second they show any skin, accused of being "male gaze" designs.

Floor 16 pushed back on what they called a false equivalence: "If you had a female character in a bikini saying 'So you've been seducing this 18+ rating for this long,' watch Weibo lose its collective mind." Floor 17 offered a more zen take: "WeChat ads have always had a ton of random, nonsensical copy" — basically saying it's not that deep.

As of now, Papergames has not issued any public response to the ad copy backlash. But for the studio, having their ad copy universally roasted as "cringe-o-meter breaking" is arguably worse than any negative review — because players can skip reviews, but these ads were force-fed into everyone's WeChat feed whether they wanted to see them or not.