Sunborn Donates ¥1M to Gansu Earthquake Relief — But a Snarky Comment About It Being 'One Month of Revenue' Steals the Show

Donating ¥1 million to earthquake relief should've been an uncomplicated W — but leave it to the NGA comment section to turn a wholesome moment into a savage roast session. One line — 'let's retitle this: Sunborn donates one month's revenue' — instantly shifted the vibe from feel-good charity to a full-blown roast.

It started when the Gansu earthquake hit and Shanghai Sunborn Network (developer of the Girls' Frontline series) quickly stepped up, donating ¥1 million to disaster relief. Screenshots of the official announcement circulated on NGA, accompanied by what appeared to be proof-of-donation images.

Most players gave Sunborn their flowers. Comments were overwhelmingly positive: 'Nice!', 'Other companies need to start competing on donations now,' and 'Even though we usually meme on Sunborn, gotta give credit where it's due.' Some even called out the big dogs: 'Alright, donation speedrun time — miHoYo, your move,' hoping industry giants would follow suit.

But the wholesome vibes didn't last. One player posted screenshots showing that some commenters were being passive-aggressive (阴阳怪气 — a classic Chinese internet term for veiled sarcasm) about the donation itself.

The user pointed out that the salty commenters' avatars and profile decorations appeared to be from a certain gacha game. Others speculated: 'That's clearly a Honkai: Star Rail profile outfit — bet it's the same person who was throwing a tantrum trashing NetEase on the mobile gaming board.' Fellow players weren't having it: 'These people literally can't speak without being sarcastic,' and 'Some folks are genuinely bitter — even a charity donation triggers them into full troll mode.'

But the real showstopper was the reply on Floor 13: 'How about we retitle this: Sunborn donates one month of revenue to Gansu.' On the surface it reads like praise — but the subtext was a devastating jab at Sunborn's notoriously low game revenue, especially after Girls' Frontline 2's rough launch. ¥1 million being framed as basically their entire monthly income? That's a kill shot. The comment went viral within the thread.

Others piled on: 'They could do this 100 more times' — meaning at that monthly revenue rate, they'd have 100 more months of donations to give. One commenter brought things back to reality though: 'Saw the news before bed last night, woke up to the casualty count being way worse than expected... damn,' reminding everyone that behind the memes was a real tragedy.

The thread ended up in a hilariously paradoxical state: the vast majority of players genuinely praised Sunborn for the donation ('Take my upvote,' 'Absolutely based,' 'Good stuff'), while simultaneously roasting their revenue into the ground. For Sunborn, this was a classic 'money spent but face only half-saved' moment — because in the eyes of NGA users, ¥1 million is both a charitable gesture AND a ceiling on your gacha revenue. Oof.