miHoYo straight-up disabled the live chat during a Genshin Impact Korean server livestream — truly the ultimate form of 'can't solve the problem? Silence the people complaining about it.'
Screenshots confirm the Korean stream's chat window was completely shut down — Korean players had no channel left to voice their grievances.
The backstory: a Korean artist connected to Genshin had triggered backlash from the Korean community, and Korean players went full 'chong' (冲, mass protest/dogpiling) on the official stream. miHoYo's response? No official statement, no clarification — just kill the chat entirely. One commenter quipped: 'Birds making weird noises can't drown out the clear stream... oh wait, they just turned off the chat function? Never mind then.'
NGA users overwhelmingly called this a masterclass in 'adding fuel to the fire.' One top comment read: 'This proves the outrage was justified — they didn't want it snowballing during the stream, so they gagged the entire Korean playerbase. Textbook fire-on-fire PR, playing dead at a professional level.' Another pushed back on the 'playing dead' label: 'This ISN'T playing dead. Playing dead means the company goes radio silent and does nothing. Gagging an entire country's playerbase is a very active move — you can't call shoving a rag down everyone's throats "doing nothing."'
What's even more telling is the community's deductive reasoning: 'If the artist wasn't their own employee, they would've issued a distancing statement ages ago. Now they're doing the ostrich move and disabling chat — it's hard NOT to be suspicious.' The longer miHoYo stays silent, the more it looks like an implicit admission. One commenter even busted out the classic historical quote 'Generals were ready to fight to the death — why did the emperor surrender first?' to mock the situation.
Others took shots at miHoYo's apparent double standard: 'Korean players raise an issue and riot? Company folds. Chinese cash cows (众ATM) — why so quiet?' The implication being that miHoYo can coast in China thanks to loyal fans and community managers running defense, but in Korea? 'Their PR game is honestly trash. In China they can lean on the fanboys and social managers — what do they even have over there?'
As of now, miHoYo has issued zero official statements regarding the Korean artist controversy. Disabling the livestream chat only drew more attention to the matter — because if you've done nothing wrong, why the gag order?
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