Honkai: Star Rail x KFC Collaboration: A Cringe-Inducing Event Awaits with the Slogan 'Help Me, Grandpa KFC!'

Recently, Honkai: Star Rail officially launched its collaboration with KFC, featuring the cringe-worthy slogan: 'Help me, Grandpa KFC!' The schedule is packed, with bundles containing in-game codes and physical merchandise available via the app starting the 22nd. However, the most talked-about requirement is that players must audibly recite this embarrassing phrase in front of staff to claim their rewards.

From the lottery on the 22nd to the food trucks on the 27th and flash mob events on the 29th, the official event forces players into public displays of fandom—some even requiring them to sing 'social death' songs to win stickers.

The reaction has been divided. Socially anxious players (those suffering from 'social anxiety') claim just reading the event details makes them cringe intensely. Some joked, 'Even Svarog (a robotic character in the game) would be shocked.' Others derisively called it a 'beggar's collaboration' or suggested going to McDonald's instead to shout the slogan as a prank, capturing the chaos of the Chinese gaming community's reaction.