The August UA rankings are out, featuring two notable market trends. Firstly, Icebird Games' 'Super World' claims the top spot. Although the company repeatedly emphasized cost-cutting measures in their semi-annual financial report, their actions remain aggressive, showing no signs of scaling back on their flagship title.
Secondly, HoYoverse's 'Honkai: Star Rail' has entered the Top 20 for the first time. While the game has been running UA campaigns, the intensity remains lower than that of 'Genshin Impact.' The July ranking is provided for comparison.
The community has sparked heated discussions over these findings. Some users questioned if the UA effort for 'Honkai: Star Rail' was underestimated. Others were confused by the absence of 'Idle Fish' (Xian Yu Zhi Wang) from the list. Savvy players pointed out that 'Idle Fish' actually holds a license and generates significant revenue—often outperforming most anime-style mobile games—shattering the misconception that H5 games survive solely on ad revenue. Meanwhile, the persistent UA spending by legacy titles like 'Gou Ka' (a derogatory term for the developer of the Three Kingdoms online card game) left many baffled, with some joking that it feels like throwing a 'boomerang' back at their own childhood.
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