HoYoverse has officially launched an Alipay payment hub. To mark the occasion, the company rolled out promotional rewards: Honkai: Star Rail is giving away a total of one '648' (648 RMB) package, while Genshin Impact is offering a handful of vouchers. The original poster noted rumors that the HoYoLAB app was previously removed from stores due to attempts to bypass Apple’s in-app purchase commissions, suggesting this Alipay partnership might be a strategic pivot. The OP joked that instead of obsessing over PC revenue metrics, industry analysts should start tracking an 'Alipay coefficient'.
The response from the community has been overwhelmingly negative. Commenters slammed the stingy, lottery-based reward system. Compared to competitors like NetEase (referred to as 'pig farm' in Chinese gaming slang), who often give out direct vouchers, HoYoverse’s raffle system felt insulting. Many argued the company isn't taking the channel seriously; they believe a simple 30-minus-5 coupon would have been a better way to cultivate user spending habits. One user sarcastically noted they would continue using WeChat Pay just to ensure HoYoverse keeps paying processing fees to Tencent.
Addressing the 'Apple Tax' concern, cynical players pointed out that iOS direct payments remain the standard. Unless HoYoverse completely abandons the iOS platform—a non-starter—they remain bound by Apple’s 30% commission. The general consensus is that these rewards are insufficient and failed to satisfy the community's expectations.
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