Major Two-Character Game Giant Caught in 'Negative Marketing' Controversy, Scrapping Legacy Projects Sparks Community Backlash

Recent discussions in the community have been heating up after a user alleged that a major game company is utilizing 'negative marketing' (gaining popularity through controversy) to ride the coattails of competitors. The whistleblower claims the company is fueling toxic debates between 'ML' fans (players who prioritize a singular, romantic connection with a specific character) and 'CP' fans (those who prefer pre-existing character pairings). Even more controversially, the company allegedly scrapped entire projects and laid off veteran staff to pivot resources toward more profitable trends.

The community quickly connected these claims to a project known as 'Yin Shi Lu' (YSL). Some users reported that official channels are actively suppressing discussion, deleting posts and banning users who mention the title, leading many to suspect a cover-up.

Opinions in the comment section are divided. Skeptics point out that the original poster appears to be using a 'burner account' with little history, and the provided screenshots look more like emotional venting than hard evidence. Regarding the cancellation of the project, some level-headed players argue that if the game's mechanics were outdated and too heavily reliant on fixed character pairings—which is currently a major point of contention in the market—the company's decision to cut it might actually be a pragmatic business move.