Genshin Impact Suspected Collaboration with US McDonald's, Local Players Frustrated: 'Why KFC Again?'

Recently, news surfaced suggesting that Genshin Impact might be collaborating with McDonald's in the United States. However, to the disappointment of local players, this event is exclusive to the US market, not the domestic 'Golden Arches' (the popular nickname for McDonald's in China).

Once the news broke, players expressed their frustration, feeling like they'd been hyped up for nothing. The comment section was filled with complaints: some fans questioned why domestic collaborations always favor KFC over McDonald's, while others sarcastically noted that it's 'US-exclusive only.'

To clarify the situation, experienced community members pointed out a key insight: it's not necessarily the game developers choosing KFC, but rather that KFC is extremely proactive in chasing trending mobile games for marketing. It's not just this title—KFC frequently seeks out any popular game for cross-promotions. In the race for commercial partnerships, KFC's aggressive marketing strategy is clearly the driving force.