July Mobile Game Revenue Report: Summer Battle Results in Widespread Declines for Established Titles

The monthly benchmark for the ACG mobile game scene—the global revenue ranking for July—has arrived. As a wave of new games launched during the summer season, the market share was spread thin, leading to lackluster performance and significant revenue drops for most established, top-tier titles.

Once the list went live, the comments section ignited. Netizens immediately shared several key data screenshots, prompting fans to "post-mortem" the revenue performance of their favorite games.

In the community, some users sarcastically celebrated by "popping champagne," while others expressed shock at the massive revenue drops. The claim of a combined 60% drop for major titles was met with mockery. Additionally, discussions surrounding titles like Tower of Fantasy (referred to as "Tata") failing to compete with Honkai Impact 3rd (referred to as "Bengbeng"), and a 73% drop for another recent release, fueled further gossip.