Is This Really How You Market? Netizens Debate Bilibili's 'Outrageous' Game Advertisements

Recently, players shared a screenshot of a promotional advertisement for 'Blue Archive' on community forums, sparking a heated debate over its aggressive copy. Players remarked that this 'attention-grabbing' marketing strategy was exceptionally outrageous, with some comparing it to the notorious past PR disasters of 'Fate/Grand Order' (FGO) in China.

The community is divided on who to blame for this marketing style. While some players blamed Bilibili (often nicknamed 'Uncle' in the community), others clarified that the ads were purchased by the game's local publisher, not the platform itself. Regarding why such 'bizarre' ads are so common, one user pointed out that data-driven marketing often suggests that provocative ads yield the best engagement, leading advertisers to embrace these unconventional tactics. Many users compared this to aggressive marketing used by early tutoring centers, stating that game marketing has reached a new level of cutthroat competition.