[Drama] Otome Game 'What in Hell is Bad?' Delays for the Third Time and Drops Korean Support

Recently, the upcoming otome mobile game 'What in Hell is Bad?', developed by the South Korean studio Prettybusy, has hit another snag. After two previous delays, the official launch has been pushed back yet again to late September or early October. Even more shocking is the developer's announcement that the global version will skip the South Korean market entirely and will not include Korean language support, offering only Chinese, English, Japanese, and Spanish.

This 'reverse export' move has triggered intense discussion. Netizens have labeled it 'Alchemy Stars 2.0' (referring to a previous instance where a game prioritized overseas markets over its domestic one). Others joked that this is a classic move for games struggling with regulatory hurdles or licensing. Many also recalled the game's initial marketing, which controversially highlighted the 'size' of characters' genitalia, leaving a lasting, albeit bizarre, impression on the audience.

The community response is divided. Some onlookers argue that such bizarre operational choices are common in the industry, with some even speculating about the developer's true origin. Meanwhile, dedicated fans who have been waiting for the launch expressed their frustration, noting that the constant delays have completely extinguished their enthusiasm.