People's Daily Calls Out Bvlgari: Don't Make Your Apology 'Mainland-Exclusive'

Recently, international luxury brand Bvlgari sparked a massive public outcry due to improper territorial labeling on its official website. The People's Daily issued a sharp rebuke, condemning the brand's apology as lacking sincerity and criticizing its attempt to limit the apology to the 'Chinese Mainland market only.' This dismissive approach has triggered a strong backlash.

As the brand was actively collaborating with the popular mobile game 'Honor of Kings,' many players lamented that the game was collateral damage, calling it 'unlucky to be hit by a stray bullet.' In community discussions, some users felt that the brand dug its own grave, while others pointed out a recurring pattern: companies often resort to the same 'apology-for-mainland-eyes-only' tactic, similar to past controversies involving brands like Vitasoy.

In the comment sections, players were firm in their stance. Some argued that even if the game developers were innocent victims, they must accept the negative fallout of a tainted collaboration. Others stated that for brands crossing these fundamental red lines, personal boycotts remain the only standard to uphold, even if collective memory fades for the broader public over time.