[Honor of Kings] Bvlgari Collaboration Sparks Controversy over 'Taiwan Independence' Stance

Recently, the hit mobile game 'Honor of Kings' officially announced a high-profile collaboration with the Italian luxury giant Bvlgari. Just as the stunning promotional PV was released, the brand immediately found itself in hot water. Diligent netizens exposed that the brand's international website listed 'Taiwan' as a country, instantly igniting anger among Chinese players.

Faced with mounting pressure, Bvlgari quickly issued an apology. However, this move failed to quell the controversy and instead sparked further ridicule. Players pointed out that the apology was a typical 'China-exclusive' gesture, with no equivalent acknowledgement on international platforms. Commenters lamented, 'Tencent is truly unlucky; the PV just dropped yesterday, and now the whole thing is falling apart.' Others harshly criticized the 'double-standard' behavior, noting that many international brands profit from the Chinese market while failing to respect its sovereignty—a pattern that players are increasingly fed up with.

The community remains skeptical of the sincerity behind these apologies. Some netizens even sarcastically noted that certain minor newspapers were quicker to defend the brand than the marketing influencers themselves. Regarding this 'fast-food style' PR, most players expect the collaboration to be cancelled shortly.