June Global Mobile Game Revenue Ranking: HoYoverse Swaps Mascots While NetEase Faces Market Pressure

The global mobile game publisher revenue ranking for June has been released, with Tencent, HoYoverse, and NetEase maintaining their positions in the top three. A subtle but notable change is the shift in HoYoverse's representative icon: from Paimon of 'Genshin Impact' to March 7th of 'Honkai: Star Rail', signifying a shift in their flagship product focus.

In response, NGA users started a lively debate. Fans joked that the protagonist of 'Star Rail' (often called 'Qiong-bao' by the community) is responsible for this shift, with some playfully shouting 'Down with Genshin, long live Honkai!' Meanwhile, questions were raised about NetEase's market position. While titles like 'Eggy Party' performed well, users noted that the monthly revenue gap between these games and giants like 'Genshin' or 'Star Rail' is still massive. The community generally agrees that HoYoverse's sharp market instinct in the ACG (Anime, Comic, Game) sector remains their strongest competitive advantage.