NetEase H1 Mobile Revenue Breakdown: Fantasy Westward and Eggy Party Lead, Gacha Games Left Behind

Recently, data regarding NetEase's mobile revenue for the first half of the year has stirred up community discussions. 'Fantasy Westward Journey' leads with 4.9 billion RMB, followed closely by 'Eggy Party' at 4.48 billion. Other titles like 'Diablo Immortal', 'Justice', and 'Identity V' fill out the ranks. Notably, this list excludes revenue from the official 'Payment Center', which sparked intense debate among users.

Faced with these figures, community members sarcastically remarked on NetEase's dismissive attitude toward ACG-focused games (commonly referred to as 'Er You' in Chinese). Some knowledgeable users speculated on the revenue share of the 'Payment Center', estimating it ranges from 10% to 30% depending on player spending levels, debunking rumors that it accounts for over 40% of total revenue.

The comment section remains polarized: veteran MMOs remain dominant, 'Eggy Party' is viewed as the company's future, while users didn't hold back criticism for underperforming licensed titles. The consensus is that despite the mixed reputation of NetEase, the convenience of their internal trading platforms like 'Treasure Pavilion' remains a significant factor in their longevity.