【NetEase Drama】NetEase's New Game Account Muted on Weibo for 'Malicious Ranking Manipulation'

Recently, a new mobile game account operated by NetEase was slapped with a ban by Weibo for 'extreme' marketing behavior. According to the screenshots, the account was flagged for 'malicious ranking manipulation' (artificially inflating engagement), a turn of events that left onlookers in stitches.

The community response was polarized. One netizen joked, 'It seems even Weibo thinks NetEase is taking things too far.' There was also skepticism regarding the game's promise to give away real estate, with some users commenting, 'I’d sooner believe I’m the First Emperor of Qin than believe NetEase would actually give away a house.' However, some veteran players noted that in the past, the PC version of 'Justice Online' did give away houses in Hegang (a city with notoriously low property prices), so it wasn't a total fabrication.

General sentiment in the community suggests that while the 'Pig Factory' (a popular nickname for NetEase) is well-versed in marketing, this latest stunt was clearly overkill, resulting in the account being placed in 'time-out' by the platform.