Recently, the Chinese mobile gaming giant FunPlus has captured attention due to its recent activities on platforms like LinkedIn. As a top-tier publisher heavily focused on overseas markets, the company is known for major international hits such as 'King of Avalon', 'Guns of Glory', and 'State of Survival'.
In observance of 'Pride Month' in June, FunPlus has updated its official logo to a rainbow-themed background and even produced promotional videos to bolster their marketing efforts on overseas social media.
Netizens on NGA have expressed mixed reactions. Some bluntly pointed out that this is merely an act of 'following local customs' to earn money from Western players, suggesting that skipping such 'political correctness' moves could hinder their performance in the Western market. Others compared the company to its peers or jokingly referred to it as a unique form of 'deep localization'.
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