Google Releases 2023 Top 50 Chinese Global Brands: Tencent and HoYoverse Make the List, Where is NetEase?

Google has recently released its 'Top 50 Chinese Global Brands' report for 2023. Tencent secured the 12th position, followed closely by HoYoverse at 18th. Other notable industry players such as Lilith Games (29th), FunPlus (34th), and 37Games (41st) also made the cut. Surprisingly, NetEase, one of the biggest giants in the Chinese gaming market, was notably absent from the list.

The list has sparked a flurry of debate within the gaming community. Many players are confused by NetEase's absence, suggesting that they haven't had a major breakout global hit in the last two years, with their influence mostly concentrated in the Japanese market. Furthermore, some users questioned the methodology behind the ranking, doubting it reflects pure revenue potential. The fact that 37Games ranked higher than NetEase, among other anomalies, led netizens to poke fun at the ranking criteria and express skepticism about how these 'global brands' are truly defined.