A recent official announcement for NetEase's new otome title, 'Beyond the World', has sparked a heated debate within the community. Players noted the distinct 'Zhu-chang' (a common nickname for NetEase, literally 'Pig Farm') style of the announcement, suspecting the developers of exploiting the current 'rules-based horror' trend to gain traction.
The community discussed the viability of the 'rules-based horror' genre. While some suggest it’s no longer at its peak, users pointed out that other trending titles, such as 'Reverse: 1999' and 'Path to Nowhere', have successfully integrated similar elements into their recent events.
Furthermore, the announcement triggered a conversation about player subcultures. Many critics argue that the developer is explicitly catering to 'Meng-nu' (players who project themselves into the game's female lead to romance male characters) while launching a targeted marketing campaign against competitors like 'Nu Carnival: Bliss' (known in China as 'Daihao Yuan'). The discussion also touched upon the underlying friction between 'Meng-nu', BL-oriented (Fujoshi) players, and 'Yuan-nu' (players who prefer using their own original female characters rather than the official game lead).
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