Recently, Guangming Daily disclosed miHoYo's 2022 financial data. As a leader in the creative industry founded in 2011, miHoYo achieved 27.34 billion RMB in revenue and a staggering 16.145 billion RMB in net profit for 2022, with net assets reaching 37.402 billion RMB. The company emphasized its commitment to industrialization, AI, and promoting Chinese culture through global game releases.
The disclosure sent shockwaves through the NGA community. The core gaming enthusiast base began dissecting the report. Many senior players pointed out that miHoYo's profit margin is simply 'outrageous' within the industry. Players compared these figures to major industry giants (like NetEase, 37 Interactive Entertainment, etc.) and found its efficiency to be unparalleled.
The debate focused on the difference between 'gross revenue' (the total flow of money) and 'net revenue.' The estimates provided by 'Erguan' (a well-known third-party data tracking site in China) appeared to align fairly well with the official report. Some players analyzed that after accounting for the 30% platform cut (Apple/Google) and operating costs, miHoYo's ability to generate cash remains impressive.
In addition, many players in the comment section turned into 'amateur detectives,' cross-referencing data from various platforms to verify the accuracy of the 16.1 billion net profit figure. Some veteran players jokingly complained: 'The official press release mentions Lumi (the virtual idol), but how could they leave out the classic Honkai series?' Overall, the community once again witnessed the sheer might of this dominant force in the anime-style gaming sector.
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