Recently, the state-run media outlet Guangming Daily released financial data for MiHoYo, reporting an annual revenue of 27.3 billion RMB and a net profit of 16.1 billion RMB. The original poster clarified that these revenue figures are gross totals before deducting platform fees and taxes, with profit calculated by subtracting operating costs.
The disclosure sent the community into a frenzy. Because posts regarding these financial figures faced strict moderation, users kept reposting in various threads just to leave a 'digital footprint.' Users joked, 'I’ve seen three threads about MiHoYo's profit in ten minutes; the moderation team must be working overtime.'
The comment section quickly pivoted to analyzing profit margins. Some players shared comparative figures, playfully shouting 'the advantage is mine' (a common community meme for declaring victory), awestruck by the numbers. However, more rational observers noted that while the profit margin is high, the total net profit still lags slightly behind industry giants like NetEase. The debate over the company's profitability continues to brew.
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